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Market Wire

Provision Interactive Launches Revolutionary "Air-Touch" System With Partner Diageo

Market Wire,  April, 2008  

Tags: Diageo Plc.

Provision Interactive Technologies, a subsidiary of Provision Holding (OTCBB: PVHO), announced today the successful launch of its new interactive 3D holographic display, developed as a prototype with partner Diageo one of the world's largest spirits companies. The new model actually allows consumers to "touch" the floating holographic images to get more information on the products. The prototype generated a great deal of attention when it premiered at the 2008 Duty Free Show of the Americas in Fort Lauderdale, Florida.

The revolutionary product, model HL29T with "Air-Touch" technology, has been selected by Diageo to be integrated into an in-store merchandiser which will be rolled out in duty free stores internationally. Diageo is one of the world's leading premium beverage businesses, with an unparalleled collection of brands in the spirits, wine and beer categories.

"Diageo is a company that is always looking for the next cutting edge way to promote its legendary brands," said Curt Thornton, President and CEO of Provision. "Provision's innovative technology will be the perfect platform to do that in a new and exciting way."

The Air-Touch interactive system integrated in the HL29T allows consumers to literally "touch" the floating 3D holographic images to get more information on the products, or in some cases to manipulate the content to make something else happen on the hologram. Consumers have not seen this type of real-time, futuristic interactivity with a 3D hologram since watching the science fiction thriller "Minority Report."

The Duty Free Show of the Americas is a forum intended to bring together IAADFS (International Association of Airport Duty Free Stores) supplier members with operators of duty free stores worldwide and to facilitate business dealings between these two vital segments of the duty free industry.

About Provision Interactive Technologies, Inc.

Provision Interactive Technologies, Inc., a subsidiary of the publicly traded company Provision Holding, Inc. (OTCBB: PVHO), is the leading purveyor of intelligent interactive 3D holographic display technologies, software, and integrated solutions for both commercial and consumer-focused applications. Provision's 3D holographic display systems represent a revolutionary technology that provides the projection of full color, high resolution videos into space detached from the screen, without any special glasses. Provision is currently the market leader in true 3D consumer advertising display products being implemented by innovative, consumer-focused Fortune 1000 companies. For more information, please visit Provision at www.provision.tv .

Forward-Looking Statements

Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such forward-looking statements. These risks, assumptions and uncertainties include: the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price competitive marketplace; changes in the nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technological change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.

CONTACTS: The Lexicomm Group http://www.lexicommgroup.com Wendi Tush (212) 300-2142 Email Contact Lindsey Gardner (212) 300-2132 Email Contact