St. Joseph Content/Pi Media Sponsors Canada Post's 2008 Direct Summit and Executive Summits
Market Wire, April, 2008
St. Joseph Content / Pi Media is pleased to announce it is the Primary Sponsor for both the Canada Post Direct Summit and the Canada Post Executive Summits for 2008.
In New York, San Francisco, Orlando and Toronto this year, these educational Summits will help retailers optimize their catalogues and other channel communications. These sessions will be especially relevant this year given the slowing economy and the need to use assets more strategically to extend reach and build brand loyalty in new markets.
Direct Summit
The Direct Summit is dedicated to the advancement of the multi-channel retail industry in Canada, and will be held at the Pantages Hotel and Spa in downtown Toronto from Monday, April 21 to Wednesday, April 23, 2008.
St. Joseph Content / Pi Media is sponsoring the Opening Night Dinner on Monday, and the Keynote Speaker on Tuesday morning. In addition, it is hosting on-site Catalogue Critique Clinics during a working lunch from 12 to 1:30 p.m. on Wednesday.
Catalogue Critique Clinic attendees will meet for 15-minute one-on-one sessions, during which consultants from St. Joseph Content / Pi Media will take delegates through a "Review and Improve" process for their catalogues, flyers and retail materials, providing them with strategies and direction for improving purchase conversion and brand loyalty.
To register for the Canada Post Direct Summit, visit www.directsummit.ca .
Executive Summits
The invitation-only Executive Summits are targeted at senior-level decision makers in the U.S. retail industry who are interested in exploring Canadian expansion opportunities. They will be held in Orlando - with the 25th Annual ACCM - on Thursday, May 22, in New York on Tuesday, June 3, and in San Francisco on Thursday, June 5.
As part of its sponsorship, St. Joseph Content / Pi Media will present its "Turnkey Canadian Catalogue" solution to attendees - a cost-effective process that offers U.S. retailers a one-stop solution for brand-consistent Canadian expansion.
"We are proud to work with Canada Post on these initiatives," says Michael Chase, Vice President, Marketing & Creative for St. Joseph Content. "They have done a tremendous job driving interest among U.S. retailers who are looking to extend or introduce their brands in Canada. These Summits provide an excellent opportunity to network, learn and share what works."
About St. Joseph Content / Pi Media
St. Joseph Content is a provider of integrated disciplines that include strategy, content production, creative design, photography, digital media, retail innovations, branded environments and way-finding. St. Joseph Content / Pi Media provides a unique scope of services in-house for Canadian and U.S. cataloguers and retailers: strategic marketing, creative design, photography, copywriting, editorial, asset management solutions, prepress and web/interactive design. It occupies over 250,000 square feet of studio space in three facilities in Toronto and employs over 450 associates. St. Joseph Content is a division of St. Joseph Communications, Canada's largest privately owned communications company, with four business platforms in Content, Print, Documents and Media. For more information, visit www.stjoseph.com .
About Canada Post
Canada Post delivers over 11 billion pieces of mail each year to 14 million destinations. Its 60,000 employees and 7,000 post offices the largest retail network in the country - serve 32 million Canadians and over 1 million businesses and public institutions from coast to coast to coast. In 2006, net income for Canada Post and its affiliates, which include Purolator Courier Ltd., Progistix-Solutions Inc. and Innovapost (jointly owned by Canada Post and CGI), was CDN$ 119 million on revenues of CDN$ 7.3 billion. Through expert marketing services and a suite of targeting tools and such as Geopost(TM) Plus, Smartmoves(TM), and Direct Marketing Online(TM), Canada Post creates value for our customers, employees and Canadians. Website: http://www.canadapost.ca .
Contacts: Pi Media Jan Carter Marketing Manager (416) 449-9333 ext. 276 or 1-800-387-0282 (U.S.) Email: jcarter@pimedia.com Website: www.stjosephcontent.com Canada Post Paulina Sazon Direct Marketing (416) 520-9773 or (416) 204-4195 Email: paulina.sazon@canadapost.ca Website: www.canadapost.ca or www.directsummit.ca
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