Omniture Ranked #1 Fastest Growing Small Software Company

Market Wire, April, 2008

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that the company has been recognized as the fastest growing small software company in 2007 among software vendors with less than $150 million in revenue. CIOZone, a professional social network for CIOs, listed Omniture on their "Surging 60" as the fastest growing small software company with $143 million in revenues, representing more than 79 percent growth vs. 2006.

"The companies that made the list are clearly meeting the needs of today's CIOs who are looking to deploy critical software that boosts the bottom line and increases corporate efficiency," said John McCormick, chief content officer, CIOZone. The list is determined based on the 2007 revenue and profit of publicly held software companies.

Contributing to last year's revenue growth, Omniture achieved the following milestones:

-- Doubled the company's customer base from 2,200 to 4,400 customers

-- Maintained greater than 95 percent customer retention

-- Completed the acquisitions of Instadia, Touch Clarity and Offermatica

About CIOZone

CIOZone™ ( www.ciozone.com ) is the first and only ProSocial™ Network for chief information officers (CIOs). The mission of CIOZone is to create and maintain a highly interactive global community where information technology professionals can connect with their peers, discuss common challenges, share IT best practices, learn about the newest technology implementations, and mentor young professionals. Launched in January 2008, CIOZone now counts 1,600 CIOs and other high-ranking IT executives as members.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University(TM). Omniture's 4,400 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright © 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including the risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com . Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Omniture Press Contact Blake Stowell 801.722.7000, ext. 1115 Email Contact