Learn About the Mobile Payments: Progressing Towards Large-Scale Deployments

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Mobile payments: progressing towards large-scale deployments

http://www.reportlinker.com/p083933/Mobile-payments-progressing-towards-large-scale-deployments.html

This report reviews case studies of the mobile payment market and shows how this market is progressively moving towards the rollout of a new generation of services. However, success will depend on convenience, interoperability, trust and the value added by mobile payment services.

Table of contents

Ovum view

Key messages

Mobile payments: near the inflection point?

A transition is underway

Market segmentation

Changing perspectives

Still in search of business models

Complexity of developing partnerships

Collaborative versus competitive models

The role of independent players

Case study overview

Focus areas

Mobile banking case studies

Monitise

Firethorn

BankID (Telenor and Norwegian banks)

Sybase 365 m-banking solution

Rabo Mobiel

NFC-based payments

Pegasus project

Money transfers in developing countries

Orange Money

Globe: G-Cash

Vodafone

Grameenphone's BillPay

East African operators

MTN Banking

Luup

Mobile commerce strategies in retail

mPoria

Mobilkom

PayPal Mobile

The value chain for mobile payments

Overview of the mobile payment process

Table of figures

Figure 1 Putting m-payment in a broader perspective

Figure 2 Four main axes of development

Figure 3 Typology of business models in m-payments and examples of players

Figure 4 Mobile payments: main focus areas

Figure 5 Maturity of the mobile payment services and projects quoted in the case studies

Figure 6 Monilink: high-level architecture

Figure 7 Basic principles for Monitise's revenue model

Figure 8 Monitise's model for prepaid top-ups

Figure 9 Firethorn's mobile banking application

Figure 10 Snapshot of Payez Mobile merchants in the city of Strasbourg

Table 1 Orange's key operations in Africa and Middle East (at end of 2007)

Figure 11 G-Cash client processes

Table 2 M-Pesa service fees

Figure 12 Buy.com's mobile shopping site powered by mPoria

Figure 13 Checkout using PayPal Mobile on an mPoria-powered shopping site

Figure 14 PayPal: user process for Text to Buy service

Figure 15 PayPal: user process for Mobile Checkout service

Figure 16 Mobile payment process overview

Figure 17 Provisioning the m-payment application

Figure 18 M-payment product ordering and delivery

Figure 19 Performing mobile payments

Figure 20 Managing the end-user account

Figure 21 Performing mobile marketing/CRM actions

Figure 22 Players' positions on the value chain

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Mobile payments: progressing towards large-scale deployments

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