Prudential PLC announces 1st Quarter Results

Market Wire, April, 2008

Our innovative product strategy continues to be a key focus for the business, an example being PCA Asset Management in Korea which recently launched an innovative fund called PCA Emerging Asia Equity Fund, which invests into China, India, Indonesia, Thailand, Malaysia, Philippines, Vietnam and other emerging Asia countries.

In terms of institutional business, Taiwan obtained three institutional mandates with funds under management of GBP116 million during the first quarter. This includes a domestic equity investment mandate from Taiwan's New Labour Pension Fund.

Prudential remains confident that its asset management businesses in Asia are well positioned to achieve strong and profitable growth.

ENDS

Enquiries:


Media                                    Investors/Analysts
Jon Bunn                  020 7548 3559  James Matthews    020 7548 3561
William Baldwin-Charles   020 7548 3719  Jessica Stalley   020 7548 3511



Notes to Editor:

1.  Annual premium equivalent (APE) sales comprise regular premium
    sales plus one-tenth of single premium insurance sales and are
    subject to rounding.

2.  Present Value of New Business Premiums (PVNBP) are calculated as
    equalling single premiums plus the present value of expected new
    business premiums of regular premium business, allowing for lapses
    and other assumptions made in determining the EEV new business
    contribution.

3.  UK Retail sales include all products except bulk annuities and credit
    life sales.

4.  There will be a conference call today for wire services at 7.30am
    (BST) hosted by Mark Tucker, Group Chief Executive, and Tidjane Thiam,
    Chief Financial Officer. Dial in telephone number:  44 (0)20 8609
    0793.  Passcode: 155439#.

5.  There will be a conference call for investors and analysts at 9:30am
    (BST) hosted by Mark Tucker, Group Chief Executive, and Tidjane
    Thiam, Chief Financial Officer. From the UK please call  44 (0)20
    8609 0793. Passcode  487687#. A recording of this call will be
    available for replay for one week by dialling:  44 (0)20 8609 0289
    from the UK or  1 866 676 5865 from  the US. The conference reference
    number is 212764#.

6.  High resolution photographs are available to the media free of charge
    at  www.newscast.co.uk  ( 44 (0) 207 608 1000).

7.  Sales for overseas operations have been reported using average
    exchange rates as shown in the attached schedules. Commentary is
    given on the results on a constant exchange rate basis. The two bases
    are compared in the table below.

                        Annual Premium Equivalent Sales
            Actual Exchange Rates        Constant Exchange Rates
            2008 Q1  2007 Q1   /- (%)    2008 Q1   2007 Q1    /- (%)
                YTD      YTD                 YTD       YTD
               GBPm     GBPm                GBPm      GBPm
UK              189      182      4%         189       182        4%
US              165      180     (8%)        165       178       (7%)
Asia            375      277     35%         375       288       30%
             ______   ______   ______     ______    ______    ______
Total           729      639     14%         729       648       13%
             ______   ______   ______     ______    ______    ______

             Gross Inflows
            Actual Exchange Rates        Constant Exchange Rates
            2008 Q1  2007 Q1   /- (%)    2008 Q1   2007 Q1     /- (%)
                YTD      YTD                 YTD       YTD
               GBPm     GBPm                GBPm      GBPm
M&G           3,340    3,283      2%       3,340     3,283        2%
US               17        4    325%          17         4      325%
Asia         11,411    7,155     59%      11,411     7,625       50%
             ______   ______   ______     ______    ______    ______
Total        14,768   10,442     41%      14,768    10,912       35%
             ______   ______   ______     ______    ______    ______

            Total Insurance and Investment New Business
            Actual Exchange Rates        Constant Exchange Rates
            2008 Q1  2007 Q1   /- (%)    2008 Q1   2007 Q1    /- (%)
                YTD      YTD                 YTD       YTD
               GBPm     GBPm                GBPm      GBPm
Insurance     3,853    3,685      5%       3,853     3,686        5%
Investment   14,768   10,442     41%      14,768    10,912       35%
             ______   ______   ______     ______    ______     ______
Total        18,621   14,127     32%      18,621    14,598       28%
             ______   ______   ______     ______    ______     ______



8.      Financial Calendar:


Annual General Meeting                                     15 May 2008
Interim Results 2008                                       31 July 2008
Third Quarter 2008 Interim Management Statement            21 October 2008