Sitel Receives 2008 CRM Excellence Award From Customer Interaction Solutions Magazine

Market Wire, April, 2008

Sitel, a leading global business process outsourcing (BPO) provider, today announced that Technology Marketing Corporation (TMC)'s Customer Interaction Solutions® magazine has named Sitel's global sourcing offering a recipient of the 2008 CRM Excellence Award.

"Sitel's diverse and highly customizable global sourcing options are increasingly recognized for their ability to markedly improve clients' customer relationships," said Julie Casteel, executive vice president, global sales and marketing at Sitel. "The recent 2008 CRM Excellence Award and Sitel's ranking among Customer Interaction Solutions' Top 50 Outbound Teleservices Agencies is further validation of the impact of our customer care offerings."

"Sitel has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients' businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset...their customers," said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions.

The Ninth Annual CRM Excellence Award winners have been chosen on the basis of their product or service's ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer. The CRM Excellence Award is based on hard data: facts and numbers demonstrating the improvements that the winner's product has made in a client's business.

The CRM Excellence Award winners for 2008 can be found in the May and June issues of Customer Interaction Solutions magazine.

About Sitel

Sitel is a global Business Process Outsourcing (BPO) leader. The company meets clients' customer care and transaction processing needs through 67,000 associates in 27 countries. Sitel provides world-class solutions from on-shore, nearshore and offshore locations across 155 facilities throughout North America, South America, EMEA and Asia Pacific. The company's award-winning services provide clients with the strategic insight, scale and diversity of offerings to ensure the best return on their customer investment. The company is privately held and majority owned by Canadian diversified company, Onex Corporation. For more information, please visit www.sitel.com .

About Customer Interaction Solutions

Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit www.cismag.com .

About TMC

Technology Marketing Corporation (TMC) is an integrated global media company helping our clients build communities in print, in-person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and IMS Magazine. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. According to Quantcast*, TMCnet reaches nearly one million U.S. unique visitors each month. TMCnet serves as many as three million unique visitors globally each month according to Webtrends. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, and Call Center 2.0 Conference. (*Quantcast is an independent Web site that monitors U.S. Web traffic)

For more information about TMC, visit www.tmcnet.com .

Media Contacts: The Americas Andrew Kokes Sitel 1 877.95.Sitel Email Contact EMEA Joe Doyle Sitel 44 1923 476084 Email Contact Rob Skinner/Kevin Carter Schwartz Communications 1 781.684.0770 Email Contact Nik Ellis Hot Pepper PR 121 233 0533 Email Contact