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TrenStar Announces VAR/OEM Relationship With Auto-ID SDN BHD in Southeast Asia
Market Wire, May, 2008
TrenStar and Auto-ID SDN BHD today announced that they have entered into a definitive OEM agreement for the purpose of delivering the market-leading technologies of both companies to deliver state of the art tracking technology to clients in China, Malaysia, Thailand, Singapore and Vietnam. Under the terms of the agreement, Auto-ID SDN BHD will be able to market, resell and provide joint customer support for TrenStar's patented asset tracking and management processes and software.
The formal relationship between TrenStar and Asian Auto-ID systems powerhouse Auto-ID SDN BHD originated in January of 2008 when both companies recognized the opportunity to bring the technology to rapidly expanding Southeast Asian markets. Today's announcement is a public indication of that collaboration coming to fruition.
"Auto-ID SDN BHD's announcement of the OEM agreement is a critical development in our efforts to continue to expand globally," said Edward R. Flaherty, TrenStar's CEO. "This is an implicit endorsement of our company's technology in a new market for us."
Said Auto-ID SDN BHD's Wy Loh, Managing Director, "The surge of interest in auto identification in SE Asia is growing. Whether barcode or RFID, Auto-ID SDN BHD is the integrator of choice to bring successful deployments of both software platforms and business process improvement to companies across the region. Auto-ID SND BHD is pleased to partner with TrenStar to accomplish this goal."
In the near term, both companies will continue to expand upon this foundation. TrenStar indicates that it looks forward to continuing to enhance its processes and technology as it works with Auto-ID SDN BHD and other providers in the Southeast Asian market.
About TrenStar
TrenStar is a market leader in providing asset management solutions to a variety of industries. TrenStar focuses on the asset, how it moves through the supply chain, and what technology and business processes are needed to better track and manage that asset. With TrenStar focused on tracking assets and optimizing this part of the supply chain, its clients can focus on their brands and their core businesses while providing higher levels of service to their customers.
Consistently ranked one of the top software developers in the Denver area and named to the Deloitte Technology Fast 500 in North America in 2006, TrenStar has offices in Denver, the United Kingdom, and Germany. TrenStar is privately held. The principal shareholders are Trencor Limited, The Carlyle Group and the Leede Companies. On the net at www.trenstar.com .
About Auto-ID SDN BHD
Auto-ID was established in the year 2003 with the aim of supporting automatic identification applications in SE Asia. It started with giving car park solutions and providing niche RFID products in the market. As its customer base grew, Auto-ID realized that there is a growing discomfort for System Integrators (who are typically software companies) to handle RFID hardware.
Media Contact: Jackie Shelton 303-468-9456 Email Contact