bnetTV.com Speaks With Europe's Leading Mobile Companies

bnetTV.com, Inc. ( www.bnettv.com ), a subsidiary of Winmax Trading Group, Inc. (Winmax) (PINKSHEETS: WNMX), met with Europe's leading Mobile companies at the Financial Times: Business of Mobile Conference in Brussels, Belgium, May 19-20, 2008. With the Mobile Internet growing six times faster that the Internet when it first began, everyone has questions. bnetTV's "on-the-ground" reporting team was on location speaking with industry leaders about how Europe is serving Mobile consumers and monetizing the industry. Visit www.bnettv.com to watch these and other interviews.

Key topics of discussion at the FT: Business of Mobile Conference included Mobile consumer behaviors, Mobile web adoption, Mobile engagement and best practices for Carriers and Operators.

bnetTV spoke with AdMob's Managing Director for the European Markets, Russell Buckley , who is also Chairman of the EMEA Board of Directors for the Mobile Marketing Association. Mr. Buckley spoke about mobile trends and search and discovery.

Jon von Tetzchner, CEO and Co-Founder of Opera Browser , discussed the differences between the business of mobile in Europe and the United States. Opera recently released a report on the global trends of Mobile surfing and found that consumer behaviors translate from the PC to Mobile showing that Social Networks rank in the top 10 most surfed sites.

Buongiorno's Matteo Montan discussed the results of their recent Cell Surfing study and concluded that where mobile really triumphs is in flexibility and mobility. In other words, the mobile fits seamlessly into the user's lifestyle, where as the PC demands that the user and their lifestyle must fit around a stationary, wired up object.

iO Global's VP of Marketing, Peter Northing , discussed their Three Screen trial that they are conducting in Los Angeles this summer. Mr. Northing pointed out that the purpose of their study is to assist brands in understanding how they can work far more effectively with customers and drive adoption.

Newcomer to the UK market, Blyk , a Mobile operator for 16-24 year olds, offers free calling and SMS in exchange for accepting advertising. Co-founder Antti Ohrling said that focusing on this demographic allows advertisers an opportunity to reach and engage one of the more challenging audiences after just seven months in business, making them the fastest growing youth medium in the United Kingdom.

Dr. Bernd Langeheine, Director of Electronic Communications for the European Commission , discussed establishing a regulating framework for Europe. Having a multitude of countries for which to create a competitive and prosperous business environment has its challenges. The newest initiative for the 27 members of the European Union is the regulatory framework governed by the Public Sector. Overall, the role of this body is to propose reform and streamline systems and suggest regulating fewer markets. One of the mandates that Dr. Langeheine also discusses is opening up more Spectrum in the European Market.

Michelle Sklar, Producer for bnetTV.com, said, "The most interesting aspect of Financial Times conference and the companies that we spoke with is that all in all, the Business of Mobile, is about developing a sustainable business model in order for the consumer experience to be satisfying and financially successful for the industry."

To view these and other interviews visit www.bnettv.com .

Post your comments and have a dialogue with your favorite interviewee, join bnetTV.com's Virtual Communities at http://vc.bnettv.com .

About bnetTV.com

bnetTV.com is a wholly owned subsidiary of Winmax Trading Group, Inc. ( WNMX ) with offices in New York, NY, San Jose, California, Orlando, Florida and Calgary, Alberta.

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