Paint Matters: How to Protect Your Biggest Investment With Carl Minchew, Director of Color Technology, Benjamin Moore

Whether you are selling your home right now in this very bleak real estate market, or want to protect its value, one of the best investments you can make is a new exterior coat of paint. It will not only give your house instant curb appeal, it's almost a sure way to increase its value and protect it from weather-related damage.

We are offering a podcast of a "primer" on exterior home painting. Our expert is Carl Minchew, Director of Color Technology at Benjamin Moore who tells viewers how to tell whether their home needs a new exterior paint job: from blisters and drastic color change to chalking and mold. He also introduces a new brand of environmentally friendly paints called Aura.

"Paint wears because of the weather: primarily sunlight, heat, cold and water," Minchew notes. "Your home is your largest investment and a coat of paint, which is really a very small amount of money compared to the value of the house, will protect that asset."

In keeping with today's environmentally conscious world, Benjamin Moore now offers a new exterior paint called Aura that is not only cleaner for the air you breathe, but lasts longer and is easier to apply.

See our podcast with Carl, who is on location at the Benjamin Moore test farm in Flanders, New Jersey, where there are hundreds of thousands of colored panels on display to help experts learn how various paints hold up on different types of surfaces.

For more information, go to www.moreaboutthat.info , click on our Paint Matters segment and then download our podcast.

If you are a news station and have access to Pathfire, this story is also available on Pathfire DMG. Do a global search on keywords: EXTERIOR HOUSE PAINT, BENJAMIN MOORE highlight DWJ archive, and use keywords: PAINT MATTERS.

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