Novori, Inc.'s (OTCBB: NOVO) Steven Zale Unveils Long Awaited Badgley Mischka Line of Fine Diamond Jewelry

Novori Inc. (OTCBB: NOVO) a leading online interactive retailer of fine diamond engagement rings and jewelry -- is pleased to announce, pursuant to the upcoming merger with Zalemark Inc., that the new Badgley Mischka line unveiled at the Couture Show in Las Vegas, NV was very well received with open arms by all.

The introduction of the line culminated in an organized cocktail party on Saturday, May 31 at the Wynn Hotel, with the famous designer duo in attendance, where several models showed off the Bridal Dress Collection along with hundreds of thousands of dollars worth of the Badgley Mischka bridal jewelry line.

Steven Zale, Director of Novori, Inc. and CEO of Zalemark Inc, as quoted by Rapaport News stated, "Badgley Mischka, which is the famous design house and design team of Mark and James is probably one of the greatest synergy branding relationships to come out in a long time. Badgley Mischka, which is most well renowned and famous for their bridal gowns, has not had a bridal jewelry line."

Rob Caldwell, Director of Public Relations for Badgley Mischka stated, "We are so excited about this -- this is Badgley Mischka's first foray into fine jewelry. We do have a costume jewelry collection, but customer demand for fine jewelry has been overwhelming. Mark Badgley and James Mischka really got their start with evening gowns, and the company and their names are really synonymous with glamour, old Hollywood, vintage, classic gorgeousness on the red carpet -- and from that, really a lot of women that were wearing these very expensive gowns said, 'Oh, I would love to have this gown in white or ivory or candlelight for my wedding!'

"So that is where the Badgley Mischka Bridal Collection came from. And from that, the brides were saying, 'I would love to have a Badgley Mischka diamond to go with my wedding gown!'"

The entire interview can be viewed at http://www.diamonds.net/News/NewsItem.aspx?ArticleID=21798

About Badgley Mischka: www.badgleymischka.com an American fashion label designed by Mark Badgley and James Mischka. Badgley & Mischka met at Parsons and found a common vision. The two launched the label Badgley Mischka in 1988, though their bridal business launched in 1993. Badgley Mischka's looks are described as "red-carpet-destined evening wear" but generally produced with lighter fabrics and less construction. They are also known for fragrance, handbags, shoes and eyewear.

About Zalemark, Inc.: www.zalemark.com A Sherman Oaks, CA based manufacturer of fine jewelry. Steven Zale, award winning jewelry designer and Chairman of the company. Zalemark is a proud supporter of the children of Operation Smile.

About Novori Inc.: Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Launched in 2005, the www.novori.com well respected brand provides consumers with superior customer service and a better way to buy diamond jewelry. Novori prides itself on the highest quality standards in the industry and offers consumers unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. www.novori.com offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail.

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.

Contact: Media Contact 702-300-1725 pr@novori.com Investor Relations 1-888-646-5677 ir@novori.com