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Market Wire

Whole Foods Market(R) Helps Shoppers Prepare for the Great Outdoors

Market Wire,  June, 2008  

Tags: Whole Foods Market

As part of its "Be Good to Your Whole Body" campaign in its Whole Body departments, Whole Foods Market, the world's leading natural and organic foods supermarket, will focus on summer preparedness during the month of June. In-store lectures and podcasts will offer suggestions for designing an all-natural first-aid kit with tips on natural options for relieving pesky summer spoilers like sunburn, insect bites, poison oak/ivy and muscle soreness.

"People generally spend more time outdoors in the summer so having a natural first-aid kit ready can help take care of those minor injuries," says Malia Curran, nutritionist for Whole Foods Market. "Fortunately, there are natural options for taking care of everything from bug bites and motion sickness to scrapes and strains."

In-store lectures led by Whole Body experts will offer shoppers tips for summer wellness and first-aid products that help preserve health and beauty naturally, including:

--  Homeopathy, herbs and natural compounds for supporting an active and
    healthy lifestyle
--  Natural options and herbs for protecting against bug bites and
    relieving poison ivy and oak
--  Protections from the sun and relieving sunburn
--  Nutritious energy boosting snacks
    

Several resources are available online including podcast interviews with naturopathic physician Dr. Tiffany Binder, addressing muscle soreness and joint support; and with nutritionist Malia Curran on how to create your own all-natural first aid kit. Check local store listings for events and more information.

About Whole Foods Market®

Founded in 1980 in Austin, Texas, Whole Foods Market ( www.wholefoodsmarket.com ) is the world's leading natural and organic foods supermarket and America's first national certified organic grocer. In fiscal year 2007, the company had sales of $6.6 billion and currently has more than 270 stores in the United States, Canada, and the United Kingdom. The Whole Foods Market motto, "Whole Foods, Whole People, Whole Planet"(TM) captures the company's mission to find success in customer satisfaction and wellness, employee excellence and happiness, enhanced shareholder value, community support and environmental improvement. Whole Foods Market, Fresh & Wild(TM), and Harry's Farmers Market® are trademarks owned by Whole Foods Market IP, LP. Wild Oats® and Capers Community Market(TM) are trademarks owned by Wild Marks, Inc. Whole Foods Market employs more than 53,000 Team Members and has been ranked for 11 consecutive years as one of the "100 Best Companies to Work For" in America by FORTUNE magazine.

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Media Contact: Janette Rizk / Kristen Bergevin 310 752-4400 x164/181 janette_rizk@thephelpsgroup.com kristen@thephelpsgroup.com