Serence Inc.: Track Google Analytics via Your Desktop Dashboard

Market Wire, June, 2008

Editors Note: A video and two photos are included with this press release.

Serence, Inc., the leading developer of desktop dashboards for the enterprise today announced the immediate availability of KlipFolio for Google Analytics . Now marketers can monitor and act on their web analytics metrics right from their desktops'.

"Getting KPIs from Google Analytics and Google Adwords on the desktop with an enterprise widget makes a big difference," says Brian O'Grady of Search Warrant Online Marketing. "Data visibility is important for making iterative improvements to our clients' web sites and now we are alerted to performance metrics throughout the day"

Better visibility into web analytics data benefits marketing professionals, new media agencies, and web masters alike. KlipFolio for Google Analytics helps organizations to improve web-based marketing ROI by removing minor but important barriers to using Google Analytics more often.

"During a hectic day, just needing to log in again or launch a browser is enough to stop you from looking at your web metrics as often as you should," says Oliver Novak, Senior Digital Campaign Manager, MRM Worldwide Germany. "Inevitably a ringing phone or approaching deadline takes priority. But putting your metrics right in front of you makes them impossible to ignore."

KlipFolio for Google Analytics allows users to choose among a variety of Klips to display the web analytics and trends over time that matter to them. Available Klips include:

- Top keywords

- Web visitor statistics including page views and bounce rates

- Traffic sources

- Goal performance

- Google Adwords campaign performance

To learn more or download a free trial version of KlipFolio for Google Analytics please visit http://www.serence.com/googleanalytics

About Serence Inc.

Serence Inc. develops and markets KlipFolio desktop dashboards to help organizations increase usage and adoption of business applications through continuous at-a-glance awareness of changing information. Founded in 2001, Serence is a privately held company headquartered in Ottawa, Canada. Clients include Intel, Staples, IBM, Lufthansa, Kroger, and Baxter Healthcare. For more information visit http://www.serence.com/ , call 1.877.233.6149 US and Canada or 1.613.233.6149 Worldwide, or email sales@serence.com "> sales@serence.com .

Contacts: Serence, Inc. Allan Wille 613-233-6149 press@serence.com