Experian Consumer Research Study Shows That Men Are No Longer the Video Game Industry's Main Consumer as Women and Other New and Diverse Consumer Segments Join Ranks

Market Wire, June, 2008

Video game usage is on the rise, now attracting a larger and more diverse audience of both men and women. While the "hard core" gamers still tend to be younger men, many women and people of a wider age range now make up the large percentage of gamers who partake in casual video gaming, which includes online puzzles, cards, and word games. This new trend in video game appeal means companies can reach more segments of the population by marketing through video games.

According to a recent study on the video game industry by Experian Consumer Research , consumers are now spending an increasing amount of money on video games despite the high prices. In addition, the video game industry is promoting certain games to specific consumer segments; thus tapping into new populations and securing a more demographically diverse fan base. The industry now markets to children, men, women, and older adults by offering a wider range of games designed to appeal to specific consumers.

Video gaming to this point has been thought of as an activity primarily dominated by young men, but clearly the trend is changing as more women and people of all ages partake in gaming activities online. The video gaming industry is constantly updating technology and working hard at appealing to a larger and more diverse audience.

Download the free study report on the video gaming industry to view the latest trends of this industry.

Experian Consumer Research is a full service, market and consumer research organization. It is the Home of Simmons, The Voice of the American Consumer(TM) for over 50 years. For more information, visit www.experianconsumerresearch.com .

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