Kalido Appoints Mary Wells as Vice President of Marketing

Market Wire, June, 2008

Kalido, the active information management company, today announced that the company has appointed Mary Wells as its new vice president of marketing. Wells will be responsible for Kalido's overall marketing strategy; managing corporate, field, customer, partner and product marketing; and reporting directly to Kalido President and CEO Bill Hewitt. Prior to joining Kalido, Wells served as vice president of field and corporate marketing for BEA systems.

"During her career, Mary has developed powerful marketing campaigns -- including effective field and partner programs -- that have increased demand for and awareness of her companies' value propositions," said Bill Hewitt, president and CEO of Kalido. "As our product line and geographic coverage grows, Mary's skills and experience will enable us to grow efficiently and effectively, targeting the key pain points across multiple industries."

At BEA, Wells developed campaigns and field programs that boosted awareness of and drove demand for BEA products. In addition, by working closely with BEA's channels organization, Wells helped the company strengthen its channel partner relationships.

Prior to BEA, Wells worked for BroadVision, where her global marketing campaigns helped increase demand for the company's solutions and products. At BroadVision, she managed the company's regional marketing, events, online marketing, RFP and inside sales teams. Wells also managed relationships and sales programs for BroadVision's partner program.

During her career, Wells has also held senior marketing positions at Infinium Software and Sybase. Wells holds dual Bachelor of Science degrees in Marketing and Human Resource Management & Organizational Behavior from the Carroll School of Management at Boston College.

"Kalido's unique ability to deliver customers tangible, actionable and current business insight gives it the opportunity to make a significant impact on the business intelligence industry," said Mary Wells, vice president of marketing at Kalido. "As the rest of the BI industry continues to focus on integrating acquired companies, Kalido will continue to provide a business-model-driven, fully automated and easy-to-use information management platform that delivers real business value. I'm looking forward to increasing the reach of Kalido's value proposition to the market."

About Kalido

Kalido delivers active information management for business. Developed through years of successful best practice implementations, Kalido's robust, business-model driven information management engine automatically feeds information to end users through their BI tools, making them more productive far more quickly and reducing internal costs. With Kalido, users never again have to wait for months to answer fundamental questions about business performance -- which products are selling, which customers are profitable, and which markets are most promising.

Kalido® software is implemented at over 250 locations in more than 100 countries with market leading companies. More information about Kalido can be found at: http://www.kalido.com .

Kalido US Contacts: Dan Mees / Leslie Denson Horn Group, Inc. +1 617 431 1020 Email Contact Kalido UK Contacts: André Labadie / Sam Kane Brands2Life +44 20 7592 12 00 Email Contact