JAJAH Helps Softphone Companies Go for Hard Market Gains

Market Wire, June, 2008

JAJAH , the leading managed services provider in IP-telecommunications, announced today its platform has been selected by Gizmo5 , a widely used free mobile and computer-based VoIP service. The partnership adds millions of users to the JAJAH platform, with JAJAH handling all call termination for Gizmo5 as well as additional tailored services including customer care and billing.

Softphones, or software-based-phones, enable people to make IP-telephone calls directly from Internet-connected computers or mobile devices, and are increasingly being seen as an alternative to traditional landline phones for telecommuters and mobile users. The softphone market is poised for significant growth as competition heats up and global unified communications take hold. A recent Frost & Sullivan report finds that the percentage of the total IP-telephone market that softphones represent will increase from 5 percent to 20 percent by 2014. Softphone sales rose to 416,000 units, worth $18.9 million in 2007, a 30 percent increase in dollar terms over the previous year.

The Gizmo5 partnership extends JAJAH's leadership as a Managed Services provider for softphone developers. Its managed service platform gives a strategic market advantage to consumer-focused companies, such as Yahoo! and its 97 million Messenger users, MailVision, one of the leading developers of SIP-based services for computers and mobile devices and now Gizmo5, which is regarded as the biggest challenger in the softphone market.

With JAJAH's Managed Services platform , companies such as Gizmo5 improve their ability to compete against the established IP-telephony players. In providing a scalable, high quality global network that works on device and network, the companies are able to focus on their core differentiators -- software and marketing. It also allows them to utilize JAJAH's guaranteed call quality, reduced calling rates, and superior customer services to their customers.

Gizmo5 currently provides calling and IM services to millions of users in the U.S., Asia and Europe from a computer or mobile phone. By tapping into the JAJAH infrastructure, Gizmo5 will reduce overhead and expand its service globally while continuing to maintain and improve the quality of its service.

"As IP-telephony, or VoIP, moves from a communication tool for the savvy to a service for everyone, there is increasing competition to develop the killer application," said JAJAH CEO Trevor Healy. "JAJAH's Managed Services platform allows developers to focus on what they do best -- develop great software-based services -- while JAJAH takes care of the infrastructure, competitive rates and superior call quality."

Like so many other companies who have chosen JAJAH's VoIP solutions, Gizmo5 recognized the company's expertise and expanded network for its customers looking to call globally or just across the street. With JAJAH, the Gizmo5 offering doesn't change, it simply becomes more flexible in reach and more cost effective for its users.

"The JAJAH platform was chosen because of the simplicity of implementation, reliability and the ability to expand our software globally," said Gizmo5 President, Jason Droege. "With Gizmo5 leveraging the JAJAH platform, we have the ability to break into the huge untapped market for VoIP. Because this partnership brings together simple telephony, innovation and quality for the masses, we aim to reach the ninety percent of Internet users who don't currently use VoIP."

JAJAH is the world's leading open and scalable IP telephony network. It is partnering with technology companies, carriers, mobile and cable companies, and now softphone developers, to provide these companies with a range of cutting edge IP telephony solutions, which are then extended to its customers. JAJAH's managed services platform helps its strategic partners stay at the forefront of global communications.

About JAJAH

JAJAH, the world's most innovative communications company, offers flexible, next-generation telephony solutions for consumers and businesses. JAJAH's award-winning services make it easier for people to stay in touch using any device, on any network, anywhere. Leveraging a universal open telecommunications platform, JAJAH's managed services allow mobile operators, landline carriers, cable companies, technology companies and other businesses to adopt its voice solutions with minimal investment and time to market. The leading global IP telephony company is headquartered in Mountain View, California. For more information please visit www.jajah.com .

About Gizmo5

With 6 million downloads and customers in more than 170 countries, VoIP users around the world have relied on Gizmo5 for its quality products and services since the company's launch in 2003. Extending the power of Gizmo5 is its use of the SIP Open Standard, the VoIP industry's leading protocol for integration and interoperability.

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Contact: Heather Sorensen Plugged In PR +1 (503) 841-0625 Frederik Hermann JAJAH Inc. Email Contact +1 (650) 963-4847 http://www.jajah.com/press/kit/ Jason Droege SIPphone Inc. Email Contact