Play Hard Sports Announces Beta Sign Up for Its Free to Play Online Football Game

Market Wire, July, 2008

Play Hard Sports, Inc ., the first studio in North America to develop, publish and distribute interactive fantasy sports games and entertainment over the Internet, today announced the official beta sign up program for the company's upcoming football game. The new website, www.playhardsports.com , provides an early look and feel for the Company's first title game, Play Hard Football, being released in fall of 2008.

The new site allows prospective players to sign up for the upcoming beta program and get 'first dibs' on a team name for the upcoming gridiron season. The site also contains a sport trivia game, a video teaser, Play Hard Knockout photos and developer diaries from the team's Game Design Director. The site will also be home to the forthcoming Play Hard community, where sports fans can come for information and chats with active and retired NFL players, participate in online forums and read about Play Hard's latest game developments.

"This is an exciting first milestone for us as a company," said Jeff Anderson, CEO of Play Hard Sports. "We are redefining the online gaming market by bringing sports fans something they have been waiting for -- Interactive Fantasy Sports. This beta site is just the beginning of what fans can come to expect from Play Hard."

To sign up now and start your journey to gridiron glory, visit www.playhardsports.com .

ABOUT PLAY HARD SPORTS

Headquartered in the shadow of the world-famous football stadium at Foxboro, Massachusetts, Play Hard Sports is passionately committed to bringing high-quality online games and entertainment to sports fans. The company is creating the next-generation in online sports with no massive download and no required fees to play. Play Hard's products fill a massive void in the casual online sports game industry by offering head-to-head sports contests that combine a rich graphical environment, the accessibility of Flash, and the wide appeal of fantasy sports. For more information, visit www.playhard.net .

Play Hard, the "H," and QuickHit are trademarks of Play Hard Sports, Inc. in the United States or other jurisdictions. All other trademarks are the property of their respective owners.

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Press Contact: Samantha Smith Play Hard Sports, Inc. (508) 203-4852 Email Contact