Incentive Logic's "Points-for-Good" Initiative Benefits Vital Nonprofits

Market Wire, July, 2008

Participants in point-based incentive programs designed and administered by Incentive Logic have donated close to $400,000 to nonprofit organizations as part of the company's Points-for-Good initiative. Participants in market research-based programs are earning points in these tailored online programs created for Incentive Logic clients, such as Harris Interactive, KMR Group's IntelliQuest Studies and MarketTools, among others. Points-for-Good allows participants to direct accrued points -- transferred as cash -- to their favorite charities, in addition to redeeming them for merchandise and services. To date, more than 16,000 points donations have been made.

The American Red Cross, Amnesty International, Christian Children's Fund, Habitat for Humanity International, International Union Against Cancer, Red Cross/Red Crescent and the World Wildlife Fund are among the nonprofits that have received point donations to date.

"One of our company's values is to be a good citizen in our community . This mission is shared with our clients and put into action by participants in their programs. We are proud to offer a charity option in our IGNITE Points Solutions(TM) programs," says Roger Hackett, CEO of the Scottsdale-based company. "And it is remarkable that program participants from all walks of life at so many different types of companies are contributing their hard-earned points to their favorite nonprofits. It is a novel way to give and a win-win for everyone." Incentive Logic hopes to help raise one million dollars for nonprofits by 2011.

About Incentive Logic, Inc.

Incentive Logic, Inc. works with businesses to develop performance-based rewards programs that help them achieve their goals. By combining business intelligence with a next-generation software platform, they help clients target key performance indicators through tailored incentive solutions that ignite performance. Founded in 1998, Incentive Logic, Inc. is a privately held company headquartered in Scottsdale, Arizona.

Contact: Roberto Guerrieri CMO (480) 776-0800 Email Contact