EDPA Announces Partnership With Red 7 Media

Market Wire, July, 2008

At its Board of Directors meeting today, the Exhibit Designers and Producers Association (EDPA) announced that it has reached an agreement with Red 7 Media for the management of EDPA and the Exhibit Designers and Producers Association Foundation (EDPAF). During the month of August, EDPA and EDPAF management responsibilities will be transitioned from the Kellen Company to Red 7 Media.

With the leadership of EDPA's Board of Directors and active participation of its membership, Red 7 Media will assume responsibility for EDPA and EDPAF operations and related education, programming, member advocacy and events. "We are thrilled to be associated with Kerry Smith, Dan Hanover and their team at Red 7 Media. EDPA's relationship with Red 7 and the Event Marketing Institute (EMI) will dramatically enhance member services and broaden our participation in the dynamic world of event marketing," said MaryBeth Gieser, President, EDPA.

Management of EDPA, the EDPA Foundation and Red 7 Media's Event Marketing Institute will fall under a newly created Membership Development Group, which will focus on creating and managing member-based businesses and organizations. "We are very excited to assume the management of the EDPA and the EDPA Foundation," commented Red 7 Media President and CEO Kerry Smith. "This relationship fits with our strategy to expand the scope of our business beyond media by leveraging our marketing, content, media and management resources to create, grow and serve strong business communities."

EDPA and EDPAF headquarters will be relocated to the offices of Red 7 Media, 10 Norden Place, Norwalk, CT, 06855. EMI Executive Michael Westcott will serve as EDPA's interim Managing Director.

"EDPA is very grateful to the management and staff at the Kellen Company for their ten years of leadership and support during a decade of vast change throughout our industry," said Gieser.

The Exhibit Designers and Producers Association, founded in 1954, is an internationally recognized trade association with more than 400 corporate members from 18 countries that are engaged in the design, manufacture, transport, installation and service of displays and exhibits primarily for the exhibition and event industry.

Red 7 Media is a privately held business media company that publishes magazines and newsletters, as well as produces conferences and trade shows in the Event Marketing, Media and Publishing industries. The Event Marketing Institute is a think-tank, educator, and global professional resource dedicated to the advancement and development of best practices, insights and business intelligence for individuals and companies using live marketing as a strategic marketing initiative.

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Contact: MaryBeth Gieser President EDPA marybeth@proctorproductions.com Michael Westcott Managing Director EDPA mwestcott@red7media.com

 

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