VIPR Industries Notified of Analyst Coverage Which Reports Market Capitalization Could Approach $60 Million or $1.50 Per Share

Market Wire, July, 2008

VIPR Industries Inc. (PINK SHEETS: VIPR)(FRANKFURT: VIN) ("VIPR") today wishes to announce that Francis Gaskins of IPODesktop.com has issued an independent third party analyst report and coverage on the Company. Based on the report's growth assumptions, Francis Gaskins believes the market capitalization could approach $60 million, or $1.50 per share. The public is free to review this report at http://www.gaskinsco.com/linkto-vipr.shtml .

About Francis Gaskins:

"Francis Gaskins, a seasoned financial analyst, is noted as the Internet's most experienced, analytical web cast producer and interviewer. Often quoted, his scope of influence includes editor (IPOdesktop), Talk Radio, Internet TV, and Video Productions, plus numerous articles and opinions published in the nation's financial media.

"As the IPO Desktop editor, Gaskins is one of the leading providers of independent IPO research for professional money managers and individual investors. One of 'Forbes Best IPO Sites,' he is widely quoted by the IPO media including the Wall Street Journal, Dow Jones Business News, Dow Jones Newswires, Reuters, USA Today, TheStreet.com, CBS MarketWatch. IPOdesktop editors are quoted by The Wall Street Journal, Dow Jones Newswires, MarketWatch, Reuters, USATODAY, and others.

"IPO Hardball!, the weekly podcast, is hosted by Gaskins at Streetiq.com. Gaskins himself often appears as a guest IPO commentator for CNBC and Bloomberg Television. On the internet, Gaskins is Co-host for the weekly IPO Hardball! Internet radio show, also broadcast from CBS Marketwatch. Mr. Gaskins holds a Harvard University Master of Business Administration (Finance) and from Princeton, a degree in Economics. He has extensive experience in sales, marketing, pre-IPO financial analysis and valuations, fund raising, forecasting and budgeting, strategic modeling, general ledger and preparation of financial statements and market research."

About VIPR Industries Inc.

VIPR Industries Inc. is a Toronto-based precious metals exploration and development company focused on gold, Uranium, and other precious metal resources and reserves through mergers, acquisitions and resource development.

Cautionary "Safe Harbor" Please note that any opinions, estimates or forecasts regarding VIPR Industries made by any analysts are theirs alone and do not represent opinions, forecasts or predictions of VIPR Industries or its management. VIPR Industries does not by its reference above or distribution imply its endorsement of or concurrence with such information, conclusions or recommendations.

Contacts: VIPR Industries Inc. Investor Relations (416) 644-8648 Email: info@viprindustries.com Website: www.viprindustries.com