Online Marathon for Olympics Fans, Lunch Breaks Not Included
Market Wire, August, 2008
More than half-way through the 2008 Beijing Olympics, Nielsen Online, a service of The Nielsen Company, today reported that U.S. fans continue to follow the games online in strong numbers, with slightly larger audiences on work days than weekends (Table 1). Nielsen Online data also showed that during the recent work week (Aug. 11 - Aug. 15), daily traffic to NBC's Olympics site typically peaked at noon, indicating fans are using their lunch hour to keep up with the games (Table 2).
Table 1: Unique Audience (000) to Olympics-related Sites, ranked by average
daily UA (U.S., Home and Work)*
Name Aug. 8 Aug. 9 Aug. 10 Aug. 11 Aug. 12 Aug. 13
------- ------- ------- ------- ------- -------
1. Yahoo Olympics 1,477 3,324 2,839 5,253 5,426 7,087
------- ------- ------- ------- ------- -------
2. NBC Olympics 2,664 4,008 3,264 4,560 5,272 4,908
------- ------- ------- ------- ------- -------
3. AOL Olympics 395 1,010 1,205 1,192 1,706 1,615
------- ------- ------- ------- ------- -------
4. Sports Illustrated
Olympics 293 331 667 646 672 1,014
------- ------- ------- ------- ------- -------
5. ESPN Olympics 273 343 579 368 742 765
------- ------- ------- ------- ------- -------
6. Beijing2008.cn 429 780 581 607 559 552
------- ------- ------- ------- ------- -------
7. New York Times Olympics 341 466 301 482 459 801
------- ------- ------- ------- ------- -------
8. USA Today Olympics 280 184 231 163 137 299
------- ------- ------- ------- ------- -------
Daily
Name Aug. 14 Aug. 15 Aug. 16 Aug. 17 Aug. 18 Average
------- ------- ------- ------- ------- -------
1. Yahoo Olympics 7,551 5,432 4,882 3,448 5,264 4,726
------- ------- ------- ------- ------- -------
2. NBC Olympics 5,332 4,962 3,793 3,329 4,869 4,269
------- ------- ------- ------- ------- -------
3. AOL Olympics 1,700 1,882 1,321 1,602 898 1,321
------- ------- ------- ------- ------- -------
4. Sports Illustrated
Olympics 1,348 714 924 630 502 704
------- ------- ------- ------- ------- -------
5. ESPN Olympics 1,298 713 797 875 678 676
------- ------- ------- ------- ------- -------
6. Beijing2008.cn 382 423 610 401 345 515
------- ------- ------- ------- ------- -------
7. New York Times Olympics 526 614 429 338 314 461
------- ------- ------- ------- ------- -------
8. USA Today Olympics 378 249 279 267 167 239
------- ------- ------- ------- ------- -------
Source: Nielsen Online, NetView Custom Analysis
* Daily data may fluctuate because of smaller sample sizes used to project
daily audience sizes
Previously Reported Sports Illustrated Traffic Updated by Nielsen Online
Table 1 includes revised unique audience figures for Sports Illustrated Olympics content from Aug. 8 through Aug. 11. Data reported in an Aug. 13th Nielsen Online press release excluded a section of Olympics-related content that contributed additional traffic, resulting in unique audience figures higher than previously reported.
Olympics Broadcast Partner
An hourly analysis of traffic to NBC's Olympic Web site showed noon as the most popular time for fans to access Olympics news, results and video.
Table 2: Daily Peak Audience by hour (000) to NBC Olympics Site*
Aug. 11 Aug. 12 Aug. 13 Aug. 14 Aug. 15
---------- ---------- ---------- ---------- ----------
Peak Time 1:00 p.m. 12:00 p.m. 12:00 p.m. 12:00 p.m. 12:00 p.m.
---------- ---------- ---------- ---------- ----------
UA (000) 792 847 763 831 1,139
---------- ---------- ---------- ---------- ----------
Source: Nielsen Online, NetView Custom Analysis
* Daily data may fluctuate because of smaller sample sizes used to project
daily audience sizes
Daily traffic to the video section of NBC's Olympics site was strong during the period, with nearly 1.5 million unique visitors per day on average.
Table 3: Unique Audience (000) to NBC Olympics Video URL*
Aug. Aug. Aug. Aug. Aug. Aug. Aug. Aug.
Name 11 12 13 14 15 16 17 18
----- ----- ----- ----- ----- ----- ----- -----
NBC Olympics Video Site** 2,030 1,406 1,514 1,556 1,396 1,255 1,204 1,475
----- ----- ----- ----- ----- ----- ----- -----
Source: Nielsen Online, NetView Custom Analysis
* Daily data may fluctuate because of smaller sample sizes used to project
daily audience sizes
** Does not represent actual streams or video viewing
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