ER Urgent Care Holdings, Inc.'s Board of Directors Authorizes Its Officers and Directors to Exchange Over 1,000,000,000 Shares of Common Stock for Preferred

Market Wire, August, 2008

ER Urgent Care Holdings, Inc. (PINKSHEETS: ERUC) is pleased to announce that the members of Company's Board of Directors, its officers, employees and other affiliated and related persons have pledged to exchange over 1,000,000,000 shares of common stock for shares of Series B Preferred as part of the previously announced Preferred for Common Stock exchange program. ER Urgent Care Holdings, Inc. is offering stockholders the right to exchange the Company's Common Stock for shares of Series B Preferred Stock, on the basis of one share of the Series B, valued at $1.00 per share for each 1,000 shares of the Company's Common Stock tendered. The shareholders will also receive warrants to purchase one share of the Company's Common Stock for each share of Common Stock tendered.

A shareholder must tender at least 1,000,000 shares of Common Stock in order to take part in this Exchange Offer and the deadline for delivering the certificates to the Company's transfer agent, Transfer Online, is the close of business on September 30, 2008. To view the full terms of the Preferred Share Exchange offer, please visit the following link: http://erucc.net/pdfs/Offer_to_Exchange_Common_Stock.pdf .

"I am proud that all members of the Board of Directors, as well as officers, employees and affiliated and related persons, have pledged to exchange such a large part of their common shares holdings in order to participate in the current share exchange program. Management believes that this Share Exchange Program is in the best interests of ERUC and its shareholders as it will reduce the number of shares of Common Stock outstanding, reduce the float, i.e., shares traded on the open market and, with this commitment, over twenty percent (20%) of the total outstanding shares of common will be retired," stated Mark Solomon, ERUC President. Mr. Solomon suggests that shareholders should also visit the Company's current Pink Sheets disclosure for information about the Company.

About ER Urgent Care Holdings, Inc.:

ER Urgent Care Holdings, Inc. operates ER Urgent Care Centers in South Florida. The "true, bona-fide, Urgent Care Center" is a one-stop shop where patients can receive premier health care and after-hours care at a fraction of the cost of emergency room visits. With the "Urgent Care Center" model emergency rooms will no longer lose money on ER patients with minor injuries and illnesses and the HMOs will no longer have to pay exorbitant claims for non-admitted patients. ER Urgent Care Centers create a win-win situation for everyone, filling the financial and service gap between primary care physicians (PCPs) and hospital emergency rooms.

Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

Contact: ER Urgent Care Holdings, Inc. http://www.erucc.net/ or Call Investor Relations 1-866-843-2775