eLearning Provider Udutu Honored Among This Year's Most Promising Private Technology Ventures in Canada

Market Wire, August, 2008

Red Herring Magazine has named Udutu, web-based e-learning software and services provider, a finalist for the "Red Herring Top 50 Canada" ( http://www.herringevents.com/canada08/index.html ), a prestigious list honoring this year's most promising private technology ventures in Canada. The Red Herring editorial team used an intensely competitive process to select the most innovative companies from a pool of over 300, leaving 100 finalists vying for this award. The names of all 100 finalists for the "Red Herring Top 50 Canada 2008" can be found online at: http://www.herringevents.com/canada08/Canada50.html .

For over 10 years, The "Red Herring 100" awards, open to private technology companies, are given to the top 100 tech companies based upon technology innovation, management strength, market size, investor record, customer acquisition and financial health. Adding to the success of the yearly North America 100, Europe 100 and Asia 100 events, Red Herring Canada will provide an opportunity for the Top 50 companies to deliver their message at the Red Herring Canada Conference in Mont-Tremblant, Quebec, September 15-17, 2008. Hundreds of companies in the telecom, Web 2.0, software, hardware, biotech and energy related industries sent their submissions to qualify for the award.

The nominees are rigidly evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their ecosystem. This unique assessment of potential is measured by a review of the actual track record and standing of a company, allowing Red Herring to see past the "buzz" and make the list an invaluable instrument for discovering and advocating the greatest business opportunities in the industry.

"We are pleased to be recognized by Red Herring as one of the most promising companies in Canada," said Roger Mundell, founder and CEO of Udutu. "Our unique approach to e-learning is already changing the way people use the Internet and social networks such as Facebook to manage the e-learning process. By allowing access to affordable and flexible training and certification services for more users and organizations, we are providing a broader market segment access to a more enjoyable and successful learning experience."

About Red Herring

Red Herring is a global media company uniting the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine; an online daily technology news service; technology newsletters, and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. For more information, visit www.redherring.com

About Udutu

Udutu provides web-based course authoring tools that make it easy and affordable for anyone -- whether a department head at a large corporation, professor, teacher or a small business -- to create, deliver and manage effective online training and learning. Based in Victoria, BC, Udutu was formed in 2005 out of several years of academic research. The company's free Web-based tools were designed for knowledge experts rather than technology and multimedia experts, and provide an online collaborative tool that enhances the design process and brings the subject matter specialists closer to course development. Customers include the United Nations Department of Economic & Social Affairs, DelekUS/Mapco, Krystal Food Company, the Government of British Columbia, and many others. For more information, visit www.udutu.com .

FOR MORE INFORMATION, CONTACT: Andrea Cousens 310-270-8903 Email Contact