ER Urgent Care Holdings, Inc.'s Board of Directors Authorizes Its Officers and Directors to Exchange Over 1,000,000,000 Shares of Common Stock for Preferred -- as Stated on Investor's Business Daily

ER Urgent Care Holdings, Inc. (PINKSHEETS: ERUC) is pleased to announce that the members of Company's Board of Directors, its officers, employees and other affiliated and related persons have pledged to exchange over 1,000,000,000 shares of common stock for shares of Series B exchange program. ER Urgent Care Holdings, Inc. is offering stockholders the right to exchange the Company's Common Stock for shares of Series B Preferred Stock, on the basis of one share of the Series B, valued at $1.00 per share for each 1,000 shares of the Company's Common Stock tendered. The shareholders will also receive warrants to purchase one share of the Company's Common Stock for each share of Common Stock tendered.

ER Urgent Care Holdings, Inc. will be featured in the Investor's Business Daily on Wednesday, September 10, 2008, Friday, September 12, 2008, and Monday, September 15, 2008. The Company will also be featured on www.investors.com for the next two weeks starting, Wednesday September 10, 2008. Investor's Business Daily is read by nearly 1 million investors on a daily basis.

"We are proud to have our Board Members, Officers, employees and affiliates participate in this exchange. We are very excited to announce that this exchange will reduce our current outstanding share count by approximately twenty percent, positioning ER Urgent Care for further growth in the financial market," stated Mark Solomon, ERUC President.

A shareholder must tender at least 1,000,000 shares of Common Stock in order to take part in this Exchange Offer and the deadline for delivering the certificates to the Company's transfer agent, Transfer Online, is the close of business on September 30, 2008. To view the full terms of the Preferred Share Exchange offer, please visit the following link: http://erucc.net/pdfs/Offer_to_Exchange_Common_Stock.pdf .

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About ER Urgent Care Holdings Inc.:

ER Urgent Care Holdings Inc. operates ER Urgent Care Centers in South Florida. The "true, bona-fide, Urgent Care Center" is a one-stop shop where patients can receive premier health care and after-hours care at a fraction of the cost of emergency room visits. With the "Urgent Care Center" model emergency rooms will no longer lose money on ER patients with minor injuries and illnesses and the HMOs will no longer have to pay exorbitant claims for non-admitted patients. ER Urgent Care Centers create a win-win situation for everyone, filling the financial and service gap between primary care physicians (PCPs) and hospital emergency rooms.

Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

Contact: ER Urgent Care Holdings, Inc. http://www.erucc.net/ or Call Investor Relations 1-866-843-2775