Guerrilla Marketing Coaches Get to the Heart of Business in "Guerrilla Marketing on the Front Lines"
Market Wire, September, 2008
Bea Fields, President of Bea Fields Companies, Inc., joins a distinguished group of guerrilla marketing coaches to present the new book, "Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring." This volume, co-authored by Mitch Meyerson and Jay Conrad Levinson, is packed with insight and promises to be the go-to text for people looking for cutting edge marketing strategies to implement during tough times.
Fields contributed a chapter to the book on the topic of Mastering the Guerrilla Team. She featured case studies of two highly successful North Carolina business leaders: Pam Gantt, President of Key Mortgage, LLC and Elyse Cochran, President of the Gaston County Chamber of Commerce. She also featured Atlanta, GA business leader, Greg Hiebert, CEO of Leadership Forward.
"These leaders are truly role models in both the business and leadership development arenas, and they are three of the most skilled team leaders I have ever met," said Fields. "My goal in contributing a chapter to this groundbreaking book was to highlight their successes in both business and community while providing insight to other small business owners who are looking for proven strategies to effectively lead teams of today and the future."
"Guerrilla Marketing on the Front Lines'" genius is that it acts as a kind of double guide. It is a collection of stories about how men and women who have been in the trenches of business are making great strides in their respective industries through hard work, persistence and creativity. As well, the book provides scores of inspirational quotes and stories to support business leaders in being able to navigate the rocky business landscape of the future.
The result is a book that merges the authors' own unique skills with the special insights proper to small business leaders from all walks of life.
"It is an honor to be a contributor to 'Guerrilla Marketing on the Front Lines.' I believe this book is an essential read for all business owners who are ready to not only grow their businesses but who want to make a significant mark in their industries and greater communities," said Fields.
For more information, visit http://gmarketingcoach.com/frontlines.htm .
Contact: Bea Fields (910) 692-6118 Email Contact
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