Corda Operational KPIs and Performance Management Report Press Release -- September 2008

Market Wire, September, 2008

Corda Technologies today announced that it is a proud underwriter of the Aberdeen Group research report: "Operational KPIs and Performance Management" where the study reveals that Best-in-Class (BIC) companies -- those performing in the top 20% of all research survey respondents -- have taken multiple approaches to improving their operational performance through the establishment and management of operational key performance indicators (KPIs). The areas for operational performance upon which Best-in-Class companies are more likely to focus their efforts:

--  Customer performance -- Including metrics for customer satisfaction,
    customer issue resolution speed, customer issue resolution accuracy, and
    customer retention rate
--  Service performance -- Including metrics for first call resolution
    rate, service renewal rate, rate of compliance to SLAs, delivery
    performance to customer, and product return rate
--  Sales operations -- Including metrics for new pipeline accounts
    identified, meetings secured, conversion of inquiries to leads, average
    call closure time, and dials completed per hour, shift, and day
--  Financial operations -- Including metrics for price to purchase order
    accuracy, purchase order fulfillment ratio, quantity earned (revenue can be
    recognized), forecast to plan ratio, and total closed contracts
    

To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/includes/asp/sponsored_registration.asp?ci=/launch/report/benchmark/5461-RA-operational-kpis-management.asp&spid=30410920

The research revealed that Best-in-Class companies have improved customer issue resolution speed by more than 10 times the level of improvement experienced by Average companies. As a result, Best-in-Class companies have reported contract service renewal rate increases that are 2.5x that of other respondents combined.

"Nearly one-third of all companies are prioritizing executive management visibility to operational performance as the top pressure driving their focus and investment into identifying and managing operational KPIs," said Mark Christensen, Vice President Sales and Marketing at Corda Technologies. "This drive toward improved visibility is an internally focused pressure that directly addresses the next most reported business concern -- replacing 'gut-level' decisions with 'fact-based' decisions."

"Businesses thrive or fail based on their ability to identify, define, track, and act upon Key Performance Indicators (KPIs)," said David Hatch, Research Director of Aberdeen's Business Intelligence Practice. "Executives and line-of-business management are increasingly feeling the pressure to enable timelier and more accurate decisions in order to improve operational efficiencies. The faster and more accurately KPIs can be accessed, reviewed, analyzed, and acted upon, the better an organization can manage day-to-day operations and customer interactions. 87% of Best-in-Class companies have already invested in executive dashboard technology, vs. only 40% of all others."

The research finds that the top pressure driving companies to evaluate and invest in operational performance management was the need to improve executive management visibility to operational business drivers. This pertains to the ability to tie operational activity and performance to the successful attainment of corporate goals. This single strategy is more than twice as likely than any other to be at the topmost of executives' minds as they address their operational performance initiatives. The report also cautions end-users to carefully consider the definition of operational KPIs, and to avoid the traditional practice of focusing solely on financial measures.

About Corda Technologies

Corda Technologies is the leading provider of enterprise solutions for creating dashboards and interactive data visualization solutions that enhance performance management and smart decision-making. For more than twelve years, Corda has led the evolution of data visualization from static charts and graphs to interactive, intuitive, strategic dashboards. Its award-winning solutions include developer tools, performance dashboards, enterprise server products, and professional services that improve business performance as well as enable customers worldwide to enhance bottom-line results.

For more information regarding Corda, its products, solutions, customers, awards, and partners, please Contact Us.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com .