352 Media Group Helps Make Health Information More Accessible at WellZone.org

Market Wire, September, 2008

352 Media Group, an interactive Web design company , put its Web development expertise to work on the Wellness Information Zone (WIZ) Website at www.WellZone.org -- a health information hub that uses everyday language for everyday people. 352 Media Group completely redesigned the Website and added interactive components to make it easier to navigate.

Originally launched in 2006, WIZ was developed through a partnership between the Humana Foundation and Libraries for the Future, in an effort to make important, accurate health information more accessible to the general American public.

"Research has shown that half of all American adults find health information difficult to fully comprehend," says Virginia Judd, executive director of The Humana Foundation. "WellZone.org is a place where anyone, even folks with low literacy levels, can find easy-to-understand, up-to-date health information."

"Our major goal for WellZone.org was to create a clean design, easy for anyone to navigate," says Peter VanRysdam, vice president of marketing at 352 Media Group. "In addition to a new layout, we integrated a Web video host, and are now able to literally tell people where to go on the Website to find the information they're looking for."

Based on the belief that libraries are uniquely positioned community resources, the WIZ project is being piloted in eight Atlanta-area libraries, where library employees and Humana Foundation associates are trained to provide health information to community members.

About 352 Media Group

352 Media Group ( www.352Media.com ) is an award-winning Web design company headquartered in Gainesville, Fla., with offices in Atlanta, Los Angeles, New York and Seattle. A full service interactive agency, 352 Media Group offers a wide range of services, including Web design, ASP.NET Web application development, Flash and Silverlight animation, ecommerce and more.

About the Humana Foundation

The Humana Foundation ( www.HumanaFoundation.org ), the philanthropic arm of Humana, Inc., supports and nurtures charitable activities that promote healthy lives and healthy communities. The Foundation is located in Louisville, Kentucky, the site of Humana's corporate headquarters.

About Libraries for the Future (LFF)

Libraries for the Future ( www.LFF.org ) is a national nonprofit that supports innovation and investment in America's libraries. Since 1992, LFF has helped public libraries respond creatively to the changing needs and opportunities of their communities.

Contact: Laurel Miltner Email Contact 216.925.5479 Peter VanRysdam Email Contact 877.352.MEDIA (6334) ext. 705