The New York Times, Home Depot, Hotels.com and Symantec to Deliver Keynotes at the eMetrics Marketing Optimization Summit in Washington, D.C.

Market Wire, September, 2008

Today the eMetrics Marketing Optimization Summit announced its keynote presenters for the fall 2008 event. Kim Johnston, VP of global sales and marketing operations for Symantec Corporation, Joe Megibow, VP of customer experience and online marketing for Hotels.com, James G. Robinson, director of web analytics for The New York Times, and Mike Marvel, manager of analytics and reporting for Home Depot, will provide marketing optimization best practices and real-life examples of what works. The eMetrics Marketing Optimization Summit will take place October 20-23, 2008, at the Hilton Alexandria Mark Center in Washington, D.C.

After overwhelming response from his London eMetrics Marketing Optimization Summit presentations, Robinson returns to discuss how The New York Times uses web analytics to grow both their print and online audiences, improve web engagement and increase revenue and profit. His keynote on Wednesday, October 22, at 9:00 a.m. ET, will trace the development of the Times' web analytics strategy, which is mapped directly to value drivers for the customer and the business.

At 2:10 p.m. ET on October 22, Marvel, who is responsible for turning all of Home Depot's customer contact data into business information, will discuss the value of actually listening to your customers. In addition, attendees will learn how the Home Depot's online and offline promotional efforts are not just analyzed for their impact on sales, but their impact on deliverability through the supply chain as well.

In the final keynote of the day at 5:20 p.m. ET on October 22, Megibow of Hotels.com will present a keynote titled, "The Intersection of Customer Voice and Customer Experience -- Listen and Learn to Provide What Your Customers Really Want." Megibow will discuss how the integration of the Voice of the Customer, web analytics data and customer experience information is becoming a vital mechanism for complete understanding of customer behavior. He'll describe how they untilize continuous monitoring to achieve continuous, measurable improvement with these techniques.

On Thursday, October 23, at 9:00 a.m. ET, Johnston will discuss, "The Big Picture - Global Marketing Metrics." Through her role with Symantec, Johnston has been balancing the needs of the brand, the product lines and the sales organization for more than a decade. During her keynote, she will share interactive customer engagement case studies that have yielded four times the industry average in response rates.

For full conference details and to register, visit www.emetrics.org .

About the eMetrics Marketing Optimization Summit

Marketing managers, web analysts and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase the return on online investments. The international conference series is recognized as the premiere event for optimizing online marketing value. Sponsors for the Washington, D.C. event October 20-23, 2008, include the Web Analytics Association, Omniture, ForeSee Results, Lyris, Interwoven, WebTrends, Google Analytics, Technology Leaders, iPerceptions, Sitespect, Magnify 360, Amadesa, Hitwise, Coremetrics, Click Equations, Unica, Stratigent, Tealeaf, Unilytics and OpinionLab.

Media Contact: Carla Vicens blast! PR for eMetrics Marketing Optimization Summit 919-833-9975 x10 Email Contact