LeaseTrader.com Believes a Combined GM-Chrysler Could Benefit Industry & Consumers

LeaseTrader.com, the nationwide online marketplace for car lease transfers, believes the much talked about merger between General Motors Corp. and Chrysler LLC majority owner Cerberus Capital Management LP could be a positive for the automotive market as long as they are committed to reinventing their entire operational philosophy.

Sergio Stiberman, LeaseTrader.com CEO and founder, says a combined GM-Chrysler could expedite the correction that is sorely needed in the American automotive industry. "In the current environment, you have two automotive companies that aren't able to operate at a level necessary to be profitable, productive and competitive. What's worse, their products and programs for both lease and finance options are counterproductive to what the American car shopper really needs today."

LeaseTrader.com believes a combined company can reinvent itself as long as it is committed to dedicating its entire philosophy around building the highest quality vehicles and marketing programs that work for people. This new company can build a brand and identity that people will support and grow loyal towards. Otherwise, the existing problems plaguing both companies will only grow into one larger problem.

Similar to how Google operates, the combined GM-Chrysler must develop a philosophy that works for people first. Google is the clear market leader in the search category because it delivers results around stronger user satisfaction, whereas its competitor, Yahoo!, is focused on appeasing its own corporate agenda first. Bigger financial results appear when the customer is the highest priority.

Many LeaseTrader.com customers have grown frustrated with GM and Chrysler as the two companies have opted to cut back and reduce lease programs. These decisions hurt both companies because it takes away consumer options and the ability to build a vehicle program that fits the unique lifestyle and needs of millions of drivers.

About LeaseTrader.com

LeaseTrader.com easily and affordably matches car shoppers with individuals looking to escape their auto lease. Privately held and founded in 1998, LeaseTrader.com is headquartered in Miami. For more information visit www.leasetrader.com , or call 800-770-0207.

Press Contact: John Sternal Vice President of Marketing Communications LeaseTrader.com Email Contact 786-264-5457 - O 954-592-1201 - C

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yanagida

08/08/09 | Report as spam

RE: Market Wire

Consolidation in the marketplace in general, tends to be beneficial to the consumer as it's usually the end result of an ailing sector seeking to shore itself up through alliances of convenience.

SwitchTrader.com America's Transfer Marketplace feels a fluid and dynamic economic environment can only exist when consumers buy in and ratify products and services offered to them,conversely consumers punish industries and companies that fail to give them what they need at a fair price.

Switchtrader.com is an online auto lease transfer advertising marketplace. We are the first and only auto lease transfer marketplace that allows you to narrate and upload a short video clip of your vehicle, (patent pending) we offer this option when you buy our Premium listing package which presents a combination of both video and digital pictures.

For more information visit http://www.switchtrader.com