"Building a Virtual Ad Network: An Insider's View" to Be Presented at The American Marketing Association's November Technology-Special Interest Group Event

Market Wire, October, 2008

WHAT

The American Marketing Association's (AMA) Phoenix Chapter announces its November Technology Special Interest Group (Tech SIG):

"Building a Virtual Ad Network: An Insider's View."

WHO

Jerry L. Smith, president of Morefocus® Media , a health and education vertical advertising network, will present the topic.

Attendees Can Expect to Learn:

--  The trends in on-line advertising from the perspective of product
    owners, agencies, media buyers and consumers
--  The pros and cons of a traditional broad based ad network versus
    vertical ad network
    a.  Advertiser view
    b.  Publisher view
--  Buy versus build perspectives related to content, technology, traffic,
    and analytics
--  Visitor engagement options i.e., foreshadow windows versus false
    redirects, widgets versus "doorways"
--  The value of premium content in delivering organic traffic, leads,
    transactions, revenue and EBITDA

SPONSOR

This event is sponsored by KEO Marketing . Prisma Graphic is the Platinum sponsor, WestGroup Research is the Gold sponsor, and Bold Impressions and KEO Marketing are the Silver sponsors for all 2008-09 monthly meetings and SIG events. Other AMA sponsors include: Aquent , media88 , Personalized Laser Inc ., Phoenix Business Journal , Republic Media , Wright Choice Promotions and Donorsshoose.org .

WHEN

November 13, 2008
3:30 - 5 p.m.

WHERE

SkySong
Convergence Room 129
1475 N. Scottsdale Rd
Scottsdale, AZ 85257

COST

--  $20 for members and students that register by November 7

--  $30 for nonmembers that register by November 7

--  Price increases at the door
    

REGISTRATION

Register online at http://www.netme.com/amaphoenix/

AMA PHOENIX CONTACT INFORMATION

American Marketing Association - Phoenix Chapter
 www.amaphoenix.org 
602-866-0342

Contact: Laura Collins Allison & Partners for AMA 480-776-6413 Email Contact