"Building a Virtual Ad Network: An Insider's View" to Be Presented at The American Marketing Association's November Technology-Special Interest Group Event
Market Wire, October, 2008
WHAT
The American Marketing Association's (AMA) Phoenix Chapter announces its November Technology Special Interest Group (Tech SIG):
"Building a Virtual Ad Network: An Insider's View."
WHO
Jerry L. Smith, president of Morefocus® Media , a health and education vertical advertising network, will present the topic.
Attendees Can Expect to Learn:
-- The trends in on-line advertising from the perspective of product
owners, agencies, media buyers and consumers
-- The pros and cons of a traditional broad based ad network versus
vertical ad network
a. Advertiser view
b. Publisher view
-- Buy versus build perspectives related to content, technology, traffic,
and analytics
-- Visitor engagement options i.e., foreshadow windows versus false
redirects, widgets versus "doorways"
-- The value of premium content in delivering organic traffic, leads,
transactions, revenue and EBITDA
SPONSOR
This event is sponsored by KEO Marketing . Prisma Graphic is the Platinum sponsor, WestGroup Research is the Gold sponsor, and Bold Impressions and KEO Marketing are the Silver sponsors for all 2008-09 monthly meetings and SIG events. Other AMA sponsors include: Aquent , media88 , Personalized Laser Inc ., Phoenix Business Journal , Republic Media , Wright Choice Promotions and Donorsshoose.org .
WHEN
November 13, 2008 3:30 - 5 p.m.
WHERE
SkySong Convergence Room 129 1475 N. Scottsdale Rd Scottsdale, AZ 85257
COST
-- $20 for members and students that register by November 7
-- $30 for nonmembers that register by November 7
-- Price increases at the door
REGISTRATION
Register online at http://www.netme.com/amaphoenix/
AMA PHOENIX CONTACT INFORMATION
American Marketing Association - Phoenix Chapter www.amaphoenix.org 602-866-0342
Contact: Laura Collins Allison & Partners for AMA 480-776-6413 Email Contact
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