Awareness, Inc. Executive Presents at MIT Enterprise Forum

Market Wire, October, 2008

Awareness, Inc. , the social media marketing company, today announced that its founder and CTO, David Carter, will be presenting and guiding a discussion at MIT's Enterprise Forum on the value of Business Social Networks on October 27 at the MIT campus.

David Carter's presentation will explore the history and future of how companies approach social networking and bring Web 2.0 technology and social media thinking into the enterprise. He will also delve into how organizations of all sizes are deploying various social media tools such as blogs, wikis and discussions that can encourage user-generated content and help improve the way people participate in social networks. The presentation will take place on Monday, October 27 at 6:30 pm. More information about the event can be found here .

As a leading provider of social media marketing solutions, Awareness has helped customers such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble successfully plan and implement robust social media programs to engage customers, prospects and partners and achieve real business value.

The MIT Enterprise Forum is a volunteer, non-profit organization based at MIT whose mission is to promote and strengthen the process of starting and growing innovative, technology-oriented companies by educating, informing and supporting the entrepreneurial community and the future leaders of that space at MIT.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies -- blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." Find out more at http://www.awarenessnetworks.com .

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Contacts: Jennifer Gazin or Virginia Zimpel 415.625.8555 awareness(at)launchsquad(dot)com Eric Schurr 781.622.2388 eric(dot)schurr(at)awarenessnetworks(dot)com