New American Diabetes Association Survey Sheds Light on the Need to Care About Diabetes and Its Serious Complications During American Diabetes Month(R) This November

Market Wire, October, 2008

Blood Pressure -- People with diabetes should have a target blood pressure of less than 130/80 mmHg.

Cholesterol -- LDL (bad) cholesterol should be below 100 mg/dl; HDL (healthy) cholesterol should be above 40 mg/dl for men and 50 mg/dl for women; triglycerides should be below 150 mg/dl.

Survey Methodology

This "Why Don't You Care About Diabetes?" research was conducted online within the United States by Harris Interactive on behalf of the American Diabetes Association between August 14 and August 18, 2008 among 2,424 U.S. residents aged 18 or older. No estimates of theoretical sampling error can be calculated; a full methodology is available.

Kiss Diabetes Goodbye

Show you care about diabetes during American Diabetes Month. Help the American Diabetes Association raise $1 million in one month to "Kiss Diabetes Goodbye." Throughout November, "Kiss Diabetes Goodbye" will raise much needed funds for diabetes research and education programs within the community. To find out more information on how you can "Kiss Diabetes Goodbye" call 1-800-DIABETES or visit www.diabetes.org .

American Diabetes Association

The American Diabetes Association is leading the fight against the deadly consequences of diabetes and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit www.diabetes.org . Information from both these sources is available in English and Spanish.

About Harris Interactive®

Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research, powered by our science and technology, we assist clients in achieving business results. Harris Interactive serves clients globally through our North American, European and Asian offices and a network of independent market research firms. For more information, please visit www.harrisinteractive.com .

(1) National Transportation Safety Board Accidents, Fatalities, and Rates, 2007 Preliminary Statistics U.S. Aviation http://www.ntsb.gov/aviation/Table1.htm

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