Effective Control Transport Announces Signing of Letter of Intent With Shaw Tracking Concerning a Proposed Re-Sale Agreement of the CRAM Product in Canada

Market Wire, October, 2008

Effective Control Transport Corporation, a division of Effective Control Transport, Inc. (PINKSHEETS: EFFC) ( www.econtroltransport.com ), a software company which specializes in a product that monitors an operators vigilance and awareness (the "CRAM(TM)"), announced today that it has entered into a letter of intent with Shaw Tracking with respect to the negotiation of a proposed re-sale agreement / partnership in relation to the CRAM(TM). The agreement is anticipated to close before January 1, 2009.

Should the parties conclude the agreement, Shaw Tracking and Effective Control Transport Corporation would seek to integrate the CRAM(TM) with Shaw's suite of fleet management, compliance and security solutions.

"Supplying the CRAM technology to Shaw Tracking could be a major step forward in our plan to position the CRAM technology as a standard for driver/operator fatigue and awareness monitoring and detection. The proposed re-sale agreement/partnership may also ensure the expansion and penetration of the CRAM technology across the Canadian market via Shaw's expansive customer base," said Raphael Huppé, CEO of Effective Control Transport Corporation.

"We are looking forward to exploring the integration of this technology with our products and customers. The availability of real-time fatigue monitoring will be a valuable option for fleets that wish to maintain the utmost in safe operations," said Kate Rahn, Director of Marketing and Business Development.

To learn more about Effective Control Transport, Inc. and the CRAM technology, please visit http://www.econtroltransport.com .

About Shaw Communications Inc.

Shaw Satellite Services is owned and operated by Shaw Communications Inc. Shaw Communications is a diversified communications company whose core business is providing broadband cable television, High-Speed Internet, Digital Phone, telecommunications services (through Shaw Business Solutions) and satellite direct-to-home services (through Star Choice) to 3.1 million customers. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (TSX: SJR.B) (NYSE: SJR).

About Shaw Tracking

Shaw Tracking, a Shaw Communications company (TSX: SJR.B) (NYSE: SJR), offers integrated on-board computing technology and value-add wireless data solutions for the Canadian transportation, mobile workforce and logistics industries. For over 18 years Shaw Tracking has been focused on providing scalable over-the-road fleet management business solutions for organizations of all sizes. With over 700 customers and 42,000 vehicles Shaw Tracking has established economic payback and proven results. Additional information about Shaw Tracking is available at www.shawtracking.ca .

All statements in this news release that are other than statements of historical facts are forward-looking statements, which contain our current expectations about our future results. Forward-looking statements involve numerous risks and uncertainties. We have attempted to identify any forward-looking statements by using words such as "anticipates," "believes," "could," "expects," "intends," "may," "should" and other similar expressions. Although we believe that the expectations reflected in all of our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct.

A number of factors may affect our future results and may cause those results to differ materially from those indicated in any forward-looking statements made by us or on our behalf. Such factors include our limited operating history; our need for significant capital to finance internal growth as well as strategic acquisitions; our ability to attract and retain key employees and strategic partners; our ability to achieve and maintain profitability; fluctuations in the trading price and volume of our stock; competition from other providers of similar products and services; and other unanticipated future events and conditions.

Contact: Raphael Huppé President, CEO Effective Control Transport Corporation Investor@econtroltransport.com Kate Rahn Director, Marketing & Business Development Shaw Tracking kate.rahn@shawtracking.ca