VistaPrint Announces Strategic Partnership With Amway
Market Wire, November, 2008
VistaPrint Limited (NASDAQ: VPRT), the small business marketing company, today announced a strategic partnership with Amway Corp. As part of the agreement, Amway will offer VistaPrint's high-quality marketing materials that are specific to Amway brands to its independent European sales representatives. These include business cards , postcards and promotional materials.
The sales representatives can log onto a specialized Website to create custom branded materials for Amway's European power brands including NUTRILITE and ARTISTRY. These individual sellers can create personal business cards with their logo while also taking advantage all of VistaPrint's popular marketing solutions. Products can be ordered and received in as little as three business days. The European roll out is expected to be completed by the end of 2009.
Amway is a global leader in direct selling, with over three million independent direct sellers in over 80 countries and territories around the world and will mark 50 years of enabling people to have a business of their own in 2009.
"Amway has millions of sales representatives in Europe. We wanted to provide them with marketing materials that would give them a professional image which stays consistent with our corporate brands," said Lutz Haedrich, partner store manager Europe at Amway. "This partnership with VistaPrint will allow the sales representatives to order a number of cost-effective marketing materials that will help grow their individual business while our brand gains exposure on national level."
VistaPrint offers small businesses peace of mind by providing everything they need to market their business. Products include high-quality and low-cost printed products such as holiday cards , brochures, mailing labels , and rubber stamps ; promotional apparel including hats and T-shirts; and marketing services such as copywriting, Websites, design and postcard mailing. The company also offers a number of helpful videos and articles on marketing their small business in their virtual Learning Center .
"VistaPrint has a successful track record of providing marketing solutions to companies that have franchises and individual sellers. Partnering with a global direct selling leader like Amway is a great way to showcase our marketing solutions capabilities for larger companies," said James Welsh, manager of European partner programs at VistaPrint. "As a global company, VistaPrint is constantly looking for ways to increase a long-term competitive advantage in the marketing solutions marketplace and this partnership with Amway is a perfect example of that. This solution is also an effective marketing channel for Amway and their independent European sales representatives."
About Alticor
Alticor, Inc., ( www.alticor.com ) is the parent company of Amway Corp., Quixtar Inc., Access Business Group LLC and Alticor Corporate Enterprises. Headquartered in Ada, Michigan, USA, Alticor and its affiliates offer products, business opportunities, manufacturing and logistics services in more than 80 countries and territories worldwide. In its most recent fiscal year, the company reported worldwide sales of $7.1 billion.
About VistaPrint
VistaPrint Limited (NASDAQ: VPRT) is the small business marketing company having served over 16 million customers world-wide. VistaPrint offers small businesses everything they need to market their business with brand identity and promotional products, marketing services and electronic marketing solutions. A global company, VistaPrint employs more than 1,600 people and operates 19 localized Websites serving over 120 countries around the world. A broad range of marketing products and services are available online at http://www.vistaprint.com . VistaPrint's products are satisfaction guaranteed.
VistaPrint and the VistaPrint logo are registered trademarks of VistaPrint. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.
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Contacts: Jason Keith/Jeff Esposito VistaPrint 781-652-6444 Email Contact Monica Milone Amway 39 02 90463371 Email Contact
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