Quebecor Media Announces Appointment of Isabelle Dessureault as Vice President, Public Affairs

Market Wire, November, 2008

Editors Note: A photo for this release will be available on the Canadian Press picture wire via Marketwire.

Pierre Karl Peladeau, President and Chief Executive Officer of Quebecor Inc., announced today the appointment of Isabelle Dessureault to the position of Vice President, Public Affairs, Quebecor Media Inc. Ms. Dessureault will be responsible for internal and external communications, institutional and regulatory affairs, and Quebecor Media's brand image. She will also act as spokesperson for the Company.

"Isabelle is a talented and creative leader, a seasoned manager and communicator," said Pierre Karl Peladeau. "With her track record and her vision of the challenges that lie ahead, we know she will make a significant contribution to implementation of our new business model."

"I am very pleased to be offered the opportunity to play an active role in the development and success of a company of this stature," said Isabelle Dessureault. "Quebecor Media's leading role as an economic driver and job creator in our society, and as a key player in Quebec's cultural life, will be a constant motivation for me. I am joining an organization that is at the juncture of all the exciting changes and opportunities created by the advent of the new digital universe."

Isabelle is a graduate of the Amsterdam School of Business and Universite du Quebec a Montreal, and holds an MBA from Concordia University. In 2005, after working a dozen years as a consultant, including eight years with NATIONAL Public Relations, where she was a partner in the Montreal office. Isabelle joined Videotron as General Manager, Communications. In 2006, she was appointed to the new position of Vice President with combined responsibility for Videotron Corporate Affairs and the VOX television channel. Over the next two years, Isabelle steered VOX through a major shift in direction and repositioning. Under her leadership, VOX grew its total audience by 7% and completed its migration to High Definition.

Isabelle quickly made her mark at Videotron by successfully overseeing the introduction of the company's cable telephone service. As Vice President, she also launched many internal communications initiatives designed to position Videotron as an employer of choice.

Pierre Karl Peladeau is also pleased to announce the appointment of J. Serge Sasseville to the position of Vice President, Corporate and Institutional Affairs, of Quebecor Media Inc. After serving as President, Music Division of Archambault Group for over a year, Serge returned to the Quebecor Media head office in October 2007 as Vice President, Corporate Affairs, Entertainment and Multimedia of Quebecor Media. He will assume responsibility for Quebecor Media's Regulatory Affairs Department and Institutional Affairs Department, in addition to his current duties. Serge will report to Isabelle Dessureault.

"Serge has been with Quebecor since 1987 and has served in many capacities, both as a lawyer and a manager," noted Pierre Karl Peladeau. "The expertise and in-depth knowledge of the Company Serge has acquired over the years will serve the teams under his responsibility well and help drive forward the development of Quebecor Media."

Quebecor Media Inc. is a subsidiary of Quebecor Inc. (TSX: QBR.A)(TSX: QBR.B), a communications company with operations in North America, Europe and Asia. Quebecor Media owns operating companies in numerous media-related businesses: Videotron Ltd., the largest cable operator in Quebec and a major Internet Service Provider and provider of telephone and business telecommunications services; Sun Media Corporation, the largest publisher of newspapers in Canada; TVA Group Inc., operator of the largest French language over the air television network in Quebec, a number of specialty channels, and the English language over the air station Sun TV; Canoe Inc., operator of a network of English and French language Internet properties in Canada; Nurun Inc., a major interactive technologies and communications agency with offices in Canada, the United States, Europe and Asia; magazine publisher TVA Publishing Inc.; book publisher and distributor Quebecor Media Book Group Inc.; Archambault Group Inc. and TVA Films, companies engaged in the production, distribution and retailing of cultural products; Le SuperClub Videotron ltee, a DVD and console game rental and retail chain; and Quebecor MediaPages, publisher of print and online directories.

MULTIMEDIA AVAILABLE:

http://media3.marketwire.com/em/3727

Contacts: QMI Public Affairs 514-380-4228