Wistia Announces Results of Video in Corporate Training Survey

Market Wire, January, 2009

Wistia, Inc. ( http://wistia.com ), a provider of private online video sharing for B2B training, sales and marketing applications, today announced the results of a key market research survey on video training. Wistia invited 3000 training and leadership professionals to participate in the survey, the results of which point to a definite need to make production, distribution and tracking of video training content easier and more efficient for businesses.

In particular, the survey results suggest a real need to make production, distribution and tracking of video training content much more efficient for businesses. If businesses are to wholeheartedly adopt video training, this must be accomplished without compromising investments that have already been made in equipment and skills (for content creation).

The survey results also concluded that there are numerous benefits to using video training, specifically in cost-effectiveness and convenience.

Finally, the survey establishes that there is great demand for video training in business, but that better tools are required if video training is to realize its full potential as an integral part of training. Video is already recognized as being extremely cost-effective as a communications tool, allowing companies to share knowledge with employees. There is little doubt that video is the future of business communication.

To be widely accepted as a training tool, however:

   -- video production and distribution still needs to become
      easier and less costly
   -- sharing needs to become more secure and auditable
   -- engagement needs to become measurable in detail

The Wistia market research report is available at: http://wistia.com/documents/video_training_report.pdf

"Video has been widely adopted in many areas of corporate training, but it's not necessarily an easy or smooth process -- there are still a few hurdles," said Wistia CEO and co-founder Chris Savage. "Training and leadership developers are looking for ways to distribute training videos without having to get IT involved each time. They also understand that tracking and measuring the viewership of video is critically important to the training process. This is why our customers find Wistia so compelling. It takes care of all of this for you."

Wistia Video Management Features:

   -- Access control for sharing with teams, groups, or individuals inside
      or outside of company walls;
   -- Integrated reporting, statistics, and auditing tools to track
      viewership and usage patterns on a viewer-by-viewer basis;
   -- Threaded comments that can be linked to specific video frames;
   -- Support for a wide range of media including Microsoft Office
      documents, PDFs, and audio formats;
   -- Support for high-resolution long-format video that can be distributed
      to viewers in a wide variety of qualities and sizes.

Pricing & Availability

Wistia follows a software-as-a-service (SaaS) model with a monthly subscription. Pricing starts at $79 per month. A free trial is available.

About Wistia, Inc.

Founded in 2006, Wistia is a provider of secure online video sharing, management and collaboration tools for B2B training, sales, and marketing applications. Wistia is a web-based service offering an immediate turn-key video collaboration platform without IT personnel involvement. Wistia can apply to all industries seeking to utilize video in their business communications with clients, prospects, partners, and employees. Sample customers include Cirque de Soleil, Cushman & Wakefield, GI Dynamics, Nestle Nutrition, Sonus Networks, and Tribal DDB Worldwide.

For more information visit http://wistia.com or contact Wistia at 430 Marrett Road, Lexington, MA 02421. Tel. 800.959.8240. Email: sales@wistia.com

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