Action Products Provides Free Online Toy Store Program

Market Wire, March, 2009

Action Products International, Inc. (NASDAQ: APII) ( www.APII.com ) has launched a new turnkey on-line toy web store and drop ship program to help increase brand reach and sales of its award winning brands. Action Toys Inc. has partnered with Miami based web building and hosting company JRM-Hosting ( www.JRM-Hosting.com ) to create an easy way to take any toy store into the virtual world. Action Toys Inc. is also providing a unique drop-ship program that will allow all on-line retailers to sell the Action Toys branded craft, educational and socially friendly toys nationally.

Action Toys Inc. ( www.ActionToysInc.com ) specializes in creating educational, craft and non-violent toys and this new website program allows consumers to learn more about every product while also being able to buy the product from a larger network of on-line retailers. Speaking on the launch of the web store program, Ken Ninomiya, VP Business Development, commented, "This turn-key web store program provides an easy first entry to the on-line retail space for many of our current retailers that do not have an on-line store. This service is offered through the partnership with JRM Hosting ( www.JRM-Hosting.com ) and although Action will help with support of building the site through a specified co-op program for our retailers, JRM Hosting will manage the build out and daily maintenance of the actual on-line toy store. We hope that this service helps provide our retailers a much needed tool to generate more business for their retail shops and sell more of Action Toys linking all of our consumers together."

Johny Metellus, JRM-Hosting Senior Project Manager, says, "We are excited to partner with Action Toys Inc. with this new web toy store program. This new service provides any toy retailer across the country a complete ecommerce website in less than four weeks. Online presence is an important part of any business in today's competitive environment and this program will put their toy business on-line with low cost, overhead and effort. JRM-Hosting has created a complete turn-key on-line toy store that can be customized for any retailer and help generate on-line sales within four weeks."

The new web toy store program is one of several strategic initiatives created to help build business from the retail level and gain further brand recognition of Action Toys. Plans for 2009 include a revitalized marketing strategy to strengthen consumer recognition on their legacy brands such as Curiosity Kits®, Space Voyagers®, Climb@tron(TM), I DIG®, Crazy For Cupcakes(TM), Play & Store(TM), and OLogy(TM) while offering a complete line of fun, safe, educational and craft non-violent toys to a number of key market channels.

About Action Products International, Inc.

Action Products International, Inc. ("APII") is a global manufacturer and distributor of brand-focused consumer products with award winning brands in the educational toys and crafts product segment. Headquartered in Orlando, Florida, APII's product line includes action figures, play-sets, activity kits and premium wooden toys that emphasize educational fun within the themes of arts and crafts, nature and science. Action Toys Inc. products are distributed to and sold by more than two thousand retail stores worldwide. For more information about the Action Toys Inc., please visit our websites at www.apii.com and www.actiontoysinc.com .

About JRM-Hosting

JRM-Hosting is a new emerging company headquartered in Miami, South Florida. Their ongoing mission and purpose is to provide proven reliable and affordable website hosting, high-quality website design and development services. Specializing in a full range of affordable web services from web site design to building Ecommerce web stores. JRM provides professional personal small business services. For more info visit www.JRM-Hosting.com or Miami Web Design Company

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