Spicy Pickle's Bread Garden Urban Cafés Set for Ambitious Expansion

Market Wire, March, 2009

Spicy Pickle Franchising, Inc. (OTCBB: SPKL), fast casual restaurants serving all natural premium meat and poultry and other fresh products, provides this update on current business activity at its Bread Garden Urban Café chain.

Marc Geman, CEO of Spicy Pickle Franchising, Inc. which is the franchisor of the Bread Garden Urban Café chain, said, "While we provided information earlier this year in a broad release on the status of the company a recent article in a Vancouver, BC business publication focuses on our expansion efforts and the strong connection that the Bread Garden brand name carries in the Greater Vancouver market. Western Canada, as we predicted when we bought the chain, is weathering the economic storm better than most areas and is providing us with expansion opportunities.

"I just returned from Vancouver and there is a lot of excitement about our expansion. We met with the Vancouver airport authorities and began the process of scheduling access to our location on the C concourse for an opening later this summer. We also toured the University of British Columbia Bread Garden Urban Café that is soft opening this week. Along with the Kamloops airport site which will open early this summer and the new locations in downtown Vancouver at Hornby and Davie and the new CBC building we will add five restaurants to the chain. Our associate, Zahir Dhanani, will be traveling to Australia to open the first Bread Garden Urban Café in Brisbane at the end of March.

"We have several other locations we are working on along with a large effort to improve the menu offerings and make the operations as efficient as possible to ensure consistency throughout the chain. This acquisition is turning out to be very timely and presents a great ongoing opportunity for the company."

The recent article that was featured in a write up in "Business in Vancouver," a regional business publication, can be viewed in its entirety by going to the following link http://www.spicypickle.com/news/breadgarden.html

About Spicy Pickle(TM):

Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle offers menu items that are far beyond traditional fast food but without the price point of casual dining. The hallmark of a Spicy Pickle® restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open across 12 states and more in development nationwide. Spicy Pickle Franchising, Inc. also operates as franchisor for Bread Garden Urban Cafés, a concept with restaurants in the metropolitan Vancouver, Canada area. Bread Garden Urban Cafés serve coffee, pastries and breakfast items as well as lunch and dinner along with a wide variety of desserts. To find out more about Spicy Pickle (OTCBB: SPKL), visit our website at www.spicypickle.com/ .

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

Company Contact: Marc Geman Spicy Pickle Franchising, Inc. Email Contact www.spicypickle.com (303) 297-1902