Leading Service Provider NeuLion Continues to Penetrate Sports and Entertainment

Market Wire, March, 2009

NeuLion, Inc. (TSX: JTV) and the Professional Bull Riders have reaffirmed their partnership to continue serving fans throughout 2009.

Powered by NeuLion, the Professional Bull Riders' PBR.TV launched in October 2008 for the PBR World Finals with a content mix that included: extensive event highlights from each round of competition, daily podcasts, live streaming coverage, original event content, plus archives from the past season and previous finals.

The Professional Bull Riders unveiled this dedicated sports network last year to provide fans with an online destination featuring exclusive and original content. As end-to-end provider, NeuLion delivers PBR.TV as a completely managed turnkey service.

Since the launch, PBR.TV has extended its offering to broadcast The PBR.TV Show, an original hosted news program produced exclusively for broadband, exclusive podcasts featuring discussion forums, 'insider' interviews with riders and leading personalities of the sport. PBR.TV has aired archived full length event footage to complement network coverage providing fans the opportunity to view the entire event, plus other 'not seen on TV' event coverage. The PBR service is available free to fans by visiting www.pbr.tv and is currently monetized through advertising delivered by NeuLion.

"We have seen a tremendous response from our fans with the launch of PBR.TV. The combination of complementary content to our broadcast coverage, original programming, exclusive content and archive footage has allowed us to bring fans closer to the sport. Creating a PBR owned online network has provided the sport with a platform to showcase our assets and allow our fans to consume the sport in new and exciting ways," said Andy Thwaite, PBR's vice president of digital media.

"We are pleased to continue our partnership with the PBR. NeuLion's technology and core capabilities deliver a state-of-the-art service that focuses on quality and enhancing the viewer experience. This is vital to the success of PBR.TV and our other partner networks. Since we provide a fully managed service we were able to launch PBR.TV very quickly and got the service up and running faster than an eight second bull ride!" said Chris Wagner, executive vice president and co-founder of NeuLion.

With the October debut of PBR.TV, fans consumed over one million videos in less than four months. Additional content developments are planned during 2009.

About the PBR

More than 100 million viewers tune in each year to the PBR on FOX, NBC, ESPN, VERSUS, and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually, PBR ranks among the most prolific sports on air, in addition to attracting over 1.7 live event attendees each year with it multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico. The PBR prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in five countries.

About NeuLion and JumpTV

Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion and JumpTV (TSX: JTV) work with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion iPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports and international television content partners including, in sports, the NHL, the NFL, NCAA Division I schools and conferences and, in respect to international television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of Internet on PCs and on the television through the Company's proprietary IPTV set top box. Through the Company's consumer websites: JumpTV.com, Cycling.TV and SportsYa.com, as well as its collegiate and sports partner websites, the Company streamed over 15,000 live sporting events in the past 12 months and ranks consistently as one of the top ten ranked US sports web sites as measured by minutes viewed. www.neulion.com

Forward-Looking Statement

Certain statements herein relating to JumpTV's merger with NeuLion Inc. are forward-looking statements and represent JumpTV's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can by identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. Many factors could cause actual results, performance or achievements to differ materially from the results discussed or implied in the forward-looking statements. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what Management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: the integration of the businesses of JumpTV and NeuLion, our continued relationships with our channel partners, general economic and market segment conditions, competitor activity, product capability and acceptance, rates, technology changes and international risk and currency exchange. More specific risks include that the merged entity will not be able to realize some or all of the expected synergies due to incompatibilities in the merging businesses, the inability of management to bring about such synergies or a changing business environment rendering such synergies inadvisable or uneconomical. After integrating the businesses the suite of service offerings may not perform as expected if shifting demand moves in a direction away from the expected business model of the merged entity, if competitors are able to take market share away from the merged entity or if changing technology adversely impacts the merged businesses. In addition, while the Company expects its content partners and those of NeuLion to continue and expand their relationship with the merged entity, there can be no assurance that such relationships will continue as expected, or at all. More detailed assessment of the risks that could cause actual results to materially differ than current expectations is contained in the "Risk Assessment" section of the company's 2007 annual MD&A filed on www.sedar.com .