IndyCar Series and NeuLion Announce New Partnership

Market Wire, April, 2009

NeuLion, Inc. (TSX: JTV) announces the launch of a new online video portal dedicated to the IndyCar Series. The Indycar.com Media Center gives auto racing fans across the globe an opportunity to tune into their favorite multimedia content and on-demand programs online.

Powered by leading sports technology company NeuLion, the Indycar.com Media Center is an all-in-one online media solution for both the IndyCar Series and Firestone Indy Lights. This is the first and only dedicated online network that gives IndyCar Series fans worldwide one central location to access all things entertainment.

Over the weekend was the 2009 Honda Grand Prix of St. Petersburg, FL where NeuLion streamed practice and races on Friday 4/3, Saturday 4/4 and Sunday 4/5. There were 10 scheduled live events totaling close to 15 hours of live streaming race content over three days.

The Media Center uses the latest NeuLion technology and service to deliver popular Up to Speed segments, race highlights, vintage races, 2008 archives, podcasting and all other video assets. The Media Center will also provide live online event streaming of IndyCar Series and Firestone Indy Lights practice and qualifying sessions.

"The IndyCar.com Media Center is an exciting new way for our fans to connect with all the action surrounding the IndyCar Series and Firestone Indy Lights," said John Lewis, Vice President of Marketing and League Development for the Indy Racing League. "With NeuLion's industry-leading platform, we are able to provide unprecedented behind-the-scenes video content for free to fans worldwide. It's an exciting addition to our online product."

The IndyCar.com Media Center includes an integrated search feature that allows fans to view archived video by searching by driver, track, video title, etc. It also includes a built-in option allowing fans to easily share audio and video clips on their personal Facebook, MySpace, twitter, digg, or more than 20 other top social networking sites with the click of a button. This allows fans to easily put IndyCar Series and Firestone Indy Lights content on their sites and share it with friends.

The video portal displays a customized user experience, easy navigation, superior video quality and a comprehensive selection of popular content from the IndyCar Series. NeuLion will also provide the IndyCar Series with its advertising solution services to help monetize the website.

"We are pleased to deliver this exciting new service with sleek design and amazing picture clarity. It is a truly unique viewing experience that puts fans in the driver seat. Through our ISO Camera technology it gives fans the driver's track view and so much more through our interactive media player," said Chris Wagner, Executive Vice President of NeuLion.

The IndyCar.com Media Center is a free service available for fans at www.indycar.com .

About the Indy Racing League

The Indy Racing League was formed in 1994 to preserve the heritage and excitement of the Indianapolis 500 in U.S. open-wheel racing. The Indy Racing League is the sanctioning body of the IndyCar Series, the premier open-wheel racing series in the United States, and Firestone Indy Lights, which serves as an essential stepping stone for drivers and teams striving to reach the IndyCar Series. Indy Racing League events are available to a worldwide audience through a variety of multimedia platforms, highlighted by long-term and broad-reaching partnerships with ABC and VERSUS. The Indy Racing League is continually at the forefront of motorsports innovation with drivers, teams and tracks benefiting from major safety and technological improvements such as the SAFER Barrier, SWEMS wheel tethers, chassis enhancements, ethanol fuel and the Delphi Safety Team.

About NeuLion and JumpTV

Based in Plainview, N.Y., Sanford, Fla., and Toronto, Ontario, NeuLion and JumpTV (TSX: JTV) work with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion iPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports and international television content partners including, in sports, the NHL, the NFL, NCAA Division I schools and conferences and, in respect to international television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of Internet on PCs and on the television through the Company's proprietary IPTV set top box. Through the Company's consumer websites: JumpTV.com, Cycling.TV and SportsYa.com, as well as its collegiate and sports partner websites, the Company streamed over 15,000 live sporting events in the past 12 months and ranks consistently as one of the top ten ranked US sports web sites as measured by minutes viewed. Please visit www.neulion.com