Azuki Systems and Ad Infuse Partner to Bring Highly Optimized Advertising to Mobile Devices

Azuki Systems, Inc., an innovator powering a new generation of mobile media, today announced that it has signed a partnership agreement with Ad Infuse, a leader in personalized mobile advertising solutions. The partnership will help media companies create rich, interactive mobile content services that not only extend and enhance their brands, but also contribute to the bottom line.

In addition to customizing the advertising experience for mobile users, content publishers will also have access to best-of-breed advertising campaign tracking and reporting capabilities, which will improve the efficiency and effectiveness of all partners in the mobile advertising value chain.

"This partnership enables our customers to more fully monetize their mobile content and deliver a much more relevant experience to mobile users," said Jim Ricotta, CEO, Azuki Systems. "Now we can provide much deeper insight into ad-campaign metrics and can help our customers achieve even greater success by maximizing advertising potential with external advertising resources."

The partnership between Azuki and Ad Infuse includes tight technical integration between Azuki's interactive mobile media services platform and Ad Infuse's adInMotion ad-serving platform and Maestro brokering engine.

"Azuki and Ad Infuse serve some of the leading media companies on the mobile web. The combined power of our solutions will help each of us attract and provide better value to publishers," said Sam Harp, Azuki's product line director. "The mobile web is fast becoming mainstream and cannot be neglected, but content providers face a real challenge as the ad dollars needed to support the transition to mobile are not always easy to come by. This is where Ad Infuse's Maestro platform is particularly helpful. With Maestro, our clients can cast a wider net and source advertising from multiple ad networks at the same time. They can optimize the inventory that runs on their site and lift sell-through rates to maximize revenue. Ad Infuse adds a crucial dimension to our product line and we could not be more pleased with the partnership."

Ian Johnson, founder and EVP of business development of Ad Infuse, said: "Our partnership with Azuki gives content providers the tools they need to monetize rich media sites with relevant ads based on demographics, geography, viewed content, and many other criteria. This is a win for everyone involved."

About Ad Infuse

Ad Infuse is leading the industry in personalized mobile advertising solutions. With a technology platform that delivers relevant advertising experiences targeted to each mobile subscriber, Ad Infuse is replacing mass communications with a direct, brand-to-consumer relationship. Uniting carriers, brands, content providers and consumers, Ad Infuse is creating a marketplace for mainstream mobile media consumption. For carriers, Ad Infuse offers an ad-serving technology solution architected to protect consumer privacy and to deliver a blend of ad-supported and subscription-based premium content. For brands, Ad Infuse redefines advertising with truly dynamic ad insertion, allowing marketers to personalize their message and build a direct, high-impact relationship with the consumer. For content providers, Ad Infuse offers a path to mobile syndication supported by a balanced combination of subscription and ad-supported revenue. For consumers, Ad Infuse reveals all the possibilities that the mobile Web has to offer -- from intriguing user-generated content and games, to the latest in news stories and pop culture videos.

About Azuki Systems

Azuki offers a software service for media companies to deliver a new generation of mobile websites and applications. Azuki powers high quality video, rich community features, and compelling true-to-brand consumer experiences. With Azuki, content providers scale on proven infrastructure and extend desktop services seamlessly across the mobile Web. Based in Acton, Mass., Azuki is led by an executive team that has built some of the communications industry's most successful companies. For additional information, please visit www.azukisystems.com or call 1-978-844-5100.

MEDIA CONTACTS Laurie Azaria Klausner Azuki Systems, Inc. 1.978.844.5124 laurie@azukisystems.com www.azukisystems.com Mandy Keith Davies Murphy Group, Inc. 1.781.418.2421 azuki@daviesmurphy.com www.daviesmurphy.com