Madison and 42nd Delivers Industry News With Social Networking to Advertising Industry

Market Wire, April, 2009

Actuan, LLC is excited to announce the beta launch of its Madison Avenue focused news site, Madison and 42nd. Found at www.mad42.com , Madison and 42nd provides ad industry professionals with a social networking site where they can get industry related news and communicate with fellow industry professionals.

In addition to gathering news from numerous advertising, media, marketing and technology sites, Madison and 42nd also offers a job board which is freely available to both companies and industry professionals. Additionally, the Ad Industry Wiki offers users a Wikipedia style resource specific to the advertising industry. Madison and 42nd is an exceptional tool for advertising industry professionals.

Madison and 42nd is Actuan's second foray into the news aggregation business. In 2005, Actuan launched Madison and 42nd's predecessor, the well-regarded Advertising News Portal (ANP). In creating Madison and 42nd, Actuan applied critical learnings from the old site to the new one. Actuan's CEO Talib Morgan notes, "After years of running the ANP, we realized news itself was no longer enough. Mad42 gives people in the industry a central hub for engaging each other, learning what's happening in the industry, finding jobs and, of course, our primary function, reading the news."

Availability

Madison and 42nd is accessible immediately at www.mad42.com . News can be accessed at www.mad42.com/news . The job board is available at www.mad42.com/jobs .

About Actuan

Actuan is a marketing technology consultancy which works with ad agencies and Fortune 1000 companies to ensure the effective use of Internet technologies in their marketing programs. Actuan's web site can be seen at www.actuan.com .

Media Contact: Talib Morgan Actuan 212.931.0593 Email Contact