Rewards Network Inc. Reports Positive Operating Income and Cash Flow for the First Quarter and Announces $5.0 Million Stock Repurchase Plan

Market Wire, April, 2009

Definitions:

Qualified transaction amounts:  Represents the total dollar value of all
                                member dining transactions at participating
                                merchants when a benefit is offered.
                                Qualified transaction amounts are divided
                                by the number of qualified transactions to
                                arrive at the average transaction amount.

Sales yield:                    Represents the percentage of qualified
                                transaction amounts that Rewards Network
                                reports as revenue. The percentage is based
                                on each agreement between the merchant and
                                Rewards Network.

Cost of dining credits:         Represents the amount of dining credits,
                                at cost, redeemed by members when
                                transacting at participating merchants when
                                a benefit is offered. Under the Company's
                                Marketing Services Program, no dining
                                credits are purchased by Rewards Network.

Provision for losses:           Represents the current period expense
                                necessary to maintain an appropriate
                                reserve against the Company's dining
                                credits portfolio. No provision is applied
                                to the Marketing Services Program, as the
                                Company does not purchase dining credits
                                under that program.

Total member benefits:          Represents the dollar value of benefits
                                paid to members in Cashback Rewards(SM)
                                savings, airline miles, or other benefit
                                currencies, for dining at participating
                                merchants.

 

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