Adrenalina Proposes to Acquire WEST 49 Inc. for $0.55 per Share

Market Wire, May, 2009

The power of Adrenalina's retailing concept in today's market

WEST49 would benefit greatly from the application of our proven entertainment retailing concept, which we believe will re-energize the performance of your stores.

Adrenalina stores are becoming a destination of choice for generation Y and Z'ers. Major landlords continue to approach us with a wide variety of proposals in the best retail centers across the nation. All our future store buildouts of $2,000,000 are entirely paid by tenant allowances. The Company's leasing team is constantly researching and evaluating new locations in the most important markets and busiest malls throughout the US.

The stores are designed and positioned as a focal point for extreme sport enthusiasts of all generations and those who want to learn more about this Lifestyle. In this regard, the store offers dedicated areas which are focused on a particular extreme sport, and the coordination of FlowRider® sessions and lessons with qualified instructors, all with the intent of promoting the Adrenalina stores as the place to go, congregate and be seen for all who are interested in extreme sports and its Lifestyle.

Synergistic opportunities

We see many synergies between Adrenalina and WEST49, and we welcome you to consider some of them:

More than 1,000,000 people go through each Adrenalina store per year, vendors want to be in Adrenalina. Because of this great visibility we are able to market specific deals with national suppliers.

Exponential business revenue and profit growth: Adrenalina is in expansion mode, and it has a long way to go before saturating the market. This provides WEST49 with a tremendous new business growth path that will enhance the overall growth rate of WEST49. Furthermore because of WEST49's operational efficiencies of current infrastructure, purchasing power and back end operations, Adrenalina stores could leverage the backbone of WEST49 and open stores at a faster rate. The combined company could take meaningful advantage of landlords seeking Adrenalina stores.

In conclusion, combining with Adrenalina will achieve that trendsetter goal, drive revenue and improve profitability. The Adrenalina traffic level is highly coveted by suppliers, in conjunction with WEST49, this will drive considerable visibility to the combined company and ensure our success.

We urge your Board of Directors to seriously consider this proposal and would welcome the opportunity to meet with your Board to explore further. Please get back to me to schedule a meeting. You may reach me on my cell phone at (786) 877-5521 or by email ilia@adrenalina.tv .

Very truly yours,

Ilia Lekach

CONTACT Ilia Lekach 786-877-5521 Email Contact