One of Nation's Largest Self-Storage Companies Increases Online Revenue and Reservations With Omniture Online Marketing Suite

Market Wire, May, 2009

Omniture, Inc . (NASDAQ: OMTR), a leading provider of online business optimization software , today announced that Extra Space Storage, Inc. has achieved a 26 percent increase in online incremental revenue and a 13 percent increase in online reservations using the Omniture Online Marketing Suite .

With nearly 700 facilities nationwide, Extra Space Storage is the second largest owner and/or operator of self-storage properties in the U.S. The company has focused heavily on online measurement and optimization since its Web site redesign several years ago and was looking for a market-leading solution that would help further optimize its marketing efforts. Specifically, the Extra Space Storage team required the ability to run tests and optimize its online reservation form for storage units quickly and efficiently.

Extra Space Storage selected Omniture's Online Marketing Suite, specifically utilizing Omniture SiteCatalyst for collecting actionable, real-time online analytics data; Omniture Test&Target to run tests on its online reservation form and other key areas of the site; and Omniture Discover for visitor segmentation. After testing several versions of its online storage reservation form against a control with Test&Target, the team identified the best-performing version. The winner was a more condensed version of its original form, which boosted online reservation orders by 13 percent and increased online incremental revenue by 26 percent.

"Omniture's Online Marketing Suite gave us a great lift, which we could not have achieved without the ability to test multiple versions of our online form quickly," says Scott Jensen, interactive marketing manager for Extra Space Storage. "Seeing a boost of even half a percent can increase our facility occupancy, and that's critical to our business, especially in these tight times."

For more information on Extra Space Storage's use of Omniture products, visit Omniture.com's Success Stories page .

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright © 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's annual report on Form 10-K for the period ended December 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com . Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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Omniture Press Contact: Dariana Lau 415.513.9014 Email Contact