Beat the Recession Blues With New Company Apparel From iD by Landau

Market Wire, May, 2009

When opening the newspaper, it is difficult for a day to pass without news of the economic downturn in the United States. This constant flow of downbeat statistics and information has created a myriad of uncertainties in the mind of the American worker. With tight budgets in all sectors employers are looking for more creative, cost effective ways to motivate employees. Offering new work uniforms remains a popular option for employers looking to boost company morale.

Kimberly Cooper, Vice President of iD by Landau, recently reflected on key motivating factors in the workplace, stating, "Studies show that after a raise, what motivates an employee the most is being told they are doing an excellent job by their boss, followed by giving the employee new uniforms." Many companies are unable to offer the annual raises or cash bonuses of the past, but purchasing new company apparel for employees lets them feel appreciated for work well done and at the same time keeps costs at a minimum in the current strained global economy.

In business terms, corporate identity is the specific values or qualities of a certain organization and can be expressed in many ways, often involving the names, symbols, and logos of a particular business. It is not surprising that corporate identity apparel has remained a popular way to create a feeling of community within an organization during difficult financial times. At a more personal level, a favorable corporate identity creates a sense of purpose and motivation within a given organization, fostering employee participation and long-term commitments. A happy employee will result in happy customers.

Offering business uniforms to employees in a stressed economy not only improves a company's brand recognition and strength, but more importantly, it creates a work environment where employees feel valued and confident about the future of the organization. From baby pique polo shirts to short sleeve camp shirts and more formal dress blouses and dress shirts, iD by Landau offers a collection of professional work apparel in a wide variety of styles and colors to keep employees motivated.

For further information about iD by Landau please visit the website at www.iDbyLandau.com or call (866) 608-4343.

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Corporate Contact: Chris Fulliton 800-238-7513 Email Contact