Revised: Real American Brands, Inc. to Launch Lean, Mean & Green Denim Brand

Market Wire, May, 2009

Real American Brands, Inc. (PINKSHEETS: RLAB), a publicly traded holding company, announced today that it plans to introduce a new denim apparel brand emphasizing "eco-friendliness, fashion and fit... and with an affordable price tag, to boot."

"Besides being designed, sourced and produced domestically, the new eco-sensitive product will carry a price tag well below today's popular premium brands," CEO Doug Newton said, "as price and value have never been more important than in today's economy."

"RLAB's marketing strategy," Newton continued, "will be to gain broad distribution for the line among forward looking US mass marketers who are eager to support more American-made goods and services to widen the spectrum of their current product offerings."

The new brand will also carry the US trademark "Born & Bred in the USA"(TM), a mark owned by RLAB's subsidiary, Billy Martin's USA, the western lifestyle boutique founded by Newton three decades ago and headquartered today at Trump Plaza in New York City.

"The bottom line is this brand can offer retailers and customers the chance to be green, patriotic, forward-thinking and fashion-forward at the same time. It's a powerful and unique combination in the apparel arena -- and a major growth opportunity just waiting to be developed by our real American company."

About RLAB

RLAB.PK is a pubco whose focus is to identify and support companies and their products whose origins, designs and character reflect our country's unique culture, heritage and way of life; RLAB also invests in and/or provides guidance to smaller US companies and brands that have potential to grow large. RLAB owns trademarks for Billy Martin's®; Lasso®; Lariat®; Riata® (the Spanish word for lasso); and the name, Cosa Nostra®.

Forward-Looking Statements

Statements about RLAB's future expectations, including future revenues and earnings, and all other statements in this news release other than historical facts are "forward-looking statements." Since these statements involve risks and uncertainties and are subject to change at any time, the company's actual results may differ materially from the company's plans if its assumptions prove to be incorrect or for a variety of other reasons.

Investor Relations Chance Newton or Doug Newton BillyMartins@gmail.com 760-324-6834 (or) Stock Services, LLC 818-334-4469