Mediplay and AAO-HNS Partner to Launch Network Assisting Physicians With Point-of-Care Patient Education

Market Wire, June, 2009

Mediplay, Inc. and the American Academy of Otolaryngology - Head and Neck Surgery (AAO-HNS) today announced a partnership designed to improve physicians' ability to communicate key information to their patients. The two organizations have launched the AAO-HNS/Mediplay network, an on-demand video network available at the point-of-care. This partnership enables the network to be installed for members of the AAO-HNS at a special rate.

Every day, patients and their families spend hours in waiting and exam rooms, time that could be better spent with communications that address patient needs and expectations. The AAO-HNS/Mediplay network is designed specifically for otolaryngologists and surgeons to address this challenge with a video display system that enables direct communications with patients and visitors. It is typically used to proactively engage patients with answers to common questions and prepare them for medical care.

According to Tim Boyd, president and chief operating officer of Mediplay, physician groups of all sizes have seen the benefits of thoughtful patient communications. "We have a current customer base of physician groups across the country seeing significant revenue growth using our network," said Boyd.

Physicians' practices benefit from the network, because content is designed specifically for their patients," said Boyd. "Our partnership with AAO-HNS enables us to work closely with the specialty's leading organization to offer a cost-effective patient education platform that broadens their reach."

Mediplay has worked in cooperation with the AAO-HNS to feature an extensive library of content from the organization's peer-reviewed body of knowledge. Subscribers to the network can access this information and personalize their communications within exam and waiting rooms. This gives doctors easy access to content for patient education, procedural instructions and administrative information.

"This partnership with Mediplay aligns with our goal of introducing valuable content to our member base so they can run a more effective and patient-centered practice," said AAO-HNS Executive Vice President and Chief Executive Officer David R. Nielsen, M.D. "This network is Internet-based and provides physicians and caregivers with critical information and content delivered via video screen installed at the point-of-care."

About Mediplay, Inc.

Mediplay ( http://www.mediplay.com ) is an on-demand network of healthcare information and customized content displayed at the point-of-care, designed to enhance patient communications in exam and waiting rooms. The company was formed in 2004 by a physician seeking to address the biggest challenges that doctors face: a way to spend more time with patients while also improving profitability. It allows physicians to present unique visual content personalized to their practice, highlighting the services and treatments they offer. Mediplay transforms exam and waiting room time into positive, productive learning experiences. This results in a more informed patient, a more focused healthcare provider, and a more profitable physician practice. Call us toll-free at 1.877.417.2495.

About the American Academy of Otolaryngology - Head and Neck Surgery

The American Academy of Otolaryngology - Head and Neck Surgery ( www.entnet.org ), one of the oldest medical associations in the nation, represents nearly 12,000 physicians and allied health professionals who specialize in the diagnosis and treatment of disorders of the ears, nose, throat, and related structures of the head and neck. The Academy serves its members by facilitating the advancement of the science and art of medicine related to otolaryngology and by representing the specialty in governmental and socioeconomic issues. The organization's vision: "Empowering otolaryngologist head and neck surgeons to deliver the best patient care."

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Media Contact: Scott Misner (919) 235-0940