Michigan Marketing Firm, PlanIT Products, Sees Bright Future
Market Wire, June, 2009
PlanIT Products is a small group of creative people who are making a difference in the way solar energy is being monitored and marketed.
Partners Conrad Eskelinen, Barry Leder and Brent Leder along with IT Director Jeffrey Leder, have developed a cutting edge monitoring tool that gives real-time output data from commercial and residential solar energy systems. The Solar Monitoring System was developed for a Florida-based client that provides thin-film photovoltaic systems and concentrated solar thermal arrays for installations around the world.
"The data provided by the inverter is OK," said Eskelinen. "We knew we could make it better, interactive, informative and in doing that, we have created something that brings additional value to the solar energy system and the company that owns it."
The Solar Monitor is an interactive system that takes output directly from the inverter and converts it into a visual display, tracking output 24/7/365, archiving it and generating system reports. It monitors energy generated by the system in watts, kilowatt hours and displays the kWh daily, weekly, monthly and lifetime totals. It also calculates the impact the system is having on the environment in tangible terms, like gallons of gas, dozens of light bulbs, barrels of oil and pounds of coal. The monitor is accessed on the Internet from any computer. Many companies display the monitor on a large flat panel screen in the reception area or office lobby.
"The interface is intuitive and interesting," said Jeffrey Leder. "But real value for the system owner comes from its ability to send alerts if the system isn't operating properly. All too often a simple hiccup in a non-monitored system can go undetected for days, even weeks. That's not productive and very frustrating. We've solved that problem."
"We are proud of this product," said partner Barry Leder. "It shows our ability and willingness to go beyond the basics and create value. This is not to say that the basics don't have a place, but in today's challenging times, innovation has a place too."
Solar energy system monitors in action:
Nike World Headquarters Child Care Center: www.nikesolar.com
Advanced Roofing - Ft. Lauderdale: www.arisolarmonitor.com
Mapei Offices, Italy: www.mapeisolar.com
PlanIT Products is a full-service boutique marketing and production firm with complete in-house capabilities in film/video production, graphic design, integrated technology and public relations. www.planitproducts.com
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