VeriSign(R) Extended Validation SSL Lifts the Bottom Line of Online Businesses Around the World

Market Wire, June, 2009

VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of Internet infrastructure services for the networked world, today reported that its VeriSign Extended Validation (EV) Secure Sockets Layer (SSL) Certificates continue to drive growth in revenues and conversion rates for online merchants, even in the face of a global economic downturn.

Today the world has seen more than 13,000 EV SSL Certificates deployed on leading Web sites globally, of which more than 10,000 are provided by VeriSign, according to latest Netcraft results. The trust built with VeriSign EV SSL Certificates translates into measurable benefits, including an increase in sales, a spike in conversions, and a drop in abandoned shopping cart rates.

VeriSign EV SSL Certificates offer a proven safeguard against phishing scams that lure unsuspecting consumers to sites that can appear almost identical to genuine Web pages. Identity thieves use these fraudulent look-alike pages to capture credit card numbers, passwords and other valuable personal information. When visiting sites protected by VeriSign EV SSL, Internet users with compatible high security Internet browsers see a green address bar. The green address bar tells consumers they have reached a Web site whose authenticity has been verified by VeriSign.

Around the world, online merchants report that the reassuring green address bar has helped to improve their business performance in an otherwise difficult business environment. Recent successes include*:

North America

CanadaDrugs.com , the leading international prescription service provider in patient safety.

Results: The company experienced a 33 percent higher conversion rate and a 27 percent increase in revenue per sale among customers using high security Internet browsers capable of displaying the EV SSL green address bar. View case study: www.verisign.com/canadadrugs

CarInsurance.com , which gives consumers the opportunity to shop and compare insurance companies online or through its sales center.

Results: Because auto insurance applications require users to share sensitive personal information, CarInsurance.com uses VeriSign EV SSL Certificates and prominently displays the VeriSign Secured® Seal on all its Web pages. Just one month after EV SSL was introduced, online enrollments leapt 18 percent. View case study: www.verisign.com/carinsurance

Europe

Misco Sweden , an online retailer of IT products and consumer electronics.

Results: Soon after deploying VeriSign EV SSL Certificates, Misco showed a healthy 5.27 percent reduction in the number of abandoned shopping carts and a positive increase in orders per visitor. View case study: www.verisign.com/misco

iper.net , an online hotel booking site based in Italy.

Results: Through the use of VeriSign EV SSL Certificates, iper.net noticed the conversion rate of shoppers visiting the site using an EV-enabled browser was 14.8 percent higher than those using non-EV SSL-enabled browsers.

Hepsiburada.com , the leading e-commerce site in Turkey, offers more than 180,000 products across 27 product-specific shops ranging from computers to office supplies to sports equipment.

Results: By measuring user abandonment rates, Hepsiburada.com found that users who could see the EV SSL green address bar on sites protected by VeriSign abandoned transactions less frequently by more than 30 percent. View case study: www.verisign.com/hepsiburada

Worldticketshop.com , a private company based in The Netherlands, buys and sells tickets to all major music and sports events worldwide, offering customers swift, first-rate service and prime seats to any event around the world.

Results: The company measured an increase in conversions of 20 percent among visitors able to see the green address bar on sites protected by VeriSign EV SSL. View case study: www.verisign.com/worldticketshop

QuickRooms.com , an online, United Kingdom-based shortcut to tens of thousands of hotel rooms worldwide, with great deals at leading hotel chains.

Results: After deploying VeriSign EV SSL Certificates, QuickRooms.com saw sales jump 6.75 percent from users that could see the green address bar. View case study: www.verisign.com/quickrooms

Pacific Rim

Kogan Technologies Pty Ltd , which provides consumers with an easy way to get the electronics goods they need in Australia conveniently and cost-effectively by eliminating the middleman.

Results: On average, Kogan noticed that customers were 30 percent more likely to make a purchase from the Kogan Web site when he or she was using an EV SSL-enabled browser.

Oisix.com , Japan's leading natural and organic food online retailer, which sells more than 2,000 items including produce, meat, seafood, frozen foods and sweets.

Results: By using VeriSign EV SSL Certificates, Oisix substantially boosted conversion rates on two key performance indicators. Conversions rose 16 percent, and Oisix Club memberships climbed more than 7 percent with VeriSign EV SSL. View case study: www.verisign.com/oisix

Trend Micro Incorporated , an Internet content security leader that implemented VeriSign EV SSL protection within its Japanese language online store. The site targets consumers and home office users.