BrightTALK Hosts Engagement Marketing Summit

Market Wire, June, 2009

WHAT: Engagement Marketing Summit hosted by BrightTALK(TM)

At this free online summit, thought leaders will share best practices, case studies, and solutions to help businesses create an active involvement between customers and their brand.

These webcasts will feature live, interactive presentations by marketing and business leaders on topics such as engagement marketing techniques, B2B lead generation, marketing metrics and more.

WHEN: Wednesday, June 24, 2009, from 2:00 a.m. - 5:00 p.m. PDT (The webcasts will also be immediately recorded and viewable on-demand at BrightTALK.)

TOPICS AND PRESENTERS:

"Maximize Results with Engagement Marketing Techniques" -- Will Schnabel, VP and General Manager International Markets, Silverpop

"Social Media and Networking" -- Thomas Power, Chairman, Ecademy

"B2B Lead Generation Online" -- Steve Kemish, IDM Digital Council and Director, Adestra

"When Companies Need More Than Facebook, LinkedIn or Twitter" -- Mike Walsh, CEO, Leverage Software

"Optimize the Marketing Metric that Matter$ - Relationship ROI" -- Lorrie Thomas, Marketing Therapist, Web Marketing Therapy

"Engagement Marketing and Youth - A B2C Case Study" -- Jennifer Carole, Principal, Listen2Youth, Inc.

"Socratic Marketing" -- Dr. James M. Bower, Owner and Chief Visionary Officer, Numedeon Inc.

"Intelligent Data Mining for Higher Email Marketing Return" -- Stephanie Miller, Return Path

"Impacting Marketing ROI: 3 Ways to Engage High Value Customers" -- Kevin J. Clancy, Ph.D., Chairman, Copernicus Marketing Consulting

"Creative Entertainment Experiences Through Advertising" -- John Montgomery, Creative Director, Threshold Interactive

"Engagement Quality, the Attention Economy and Brands" -- Reuben Steiger, CEO, Millions of Us

"Engagement Marketing Summit Roundtable" -- Mike Volpe from HubSpot, Loren McDonald from Silverpop, and Lorrie Thomas from Web Marketing Therapy, moderated by David Pitta from BrightTALK

WHERE: Summit program and registration is available on brighttalk.com: http://www.brighttalk.com/summit/engagementmarketing

ADD WEB 2.0 CONTENT TO YOUR SITE: The summit can also be accessed (live and later on-demand) through the BrightTALK player, which can be embedded into any of your websites and blogs. For information on how to embed a player or to participate in future summits, contact Morgan Cantrell at (415) 955-0553 or mcantrell (at) brighttalk.com.

ABOUT BrightTALK:

BrightTALK is devoted to making webcasting the ultimate business tool for transferring knowledge. BrightTALK creates a vibrant exchange of ideas between presenters and viewers featuring live, interactive access to the world's top thought leaders.

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Media Contact: Donna Suen (415) 955-0599 dsuen (at) brighttalk.com